The FREE Conversion Rate Optimization Newsletter
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Two quick wins and one test that changed how we think about reviews. Plus Shopify’s Fall ’26 drop and 2 homepage teardowns
The real damage happens somewhere your dashboard isn’t looking, plus a Shopify checkout update, a Nutrafol teardown, and a five figure tweak
Most bonus PDFs do nothing. This one changed the math, plus a Warby Parker teardown, a cart drawer test, and a mushroom drink page
Your page already has what it needs to sell. It’s just showing up at the wrong moment. Plus a five figure test, 11 homepage blocks, and a live workshop
Two tests that took one line each to ship, plus Shopify Canvas and a 1.7% to 4.6% jump
One fix sits on your collection page, the other in your cart. Plus a five figure ebook, 10 high converting stores, and BFCM Insiders
Plus: The risky move most brands avoid, and what went in the rows. Plus a skincare teardown, fresh CRO reads, and BFCM prep
Plus: It's sitting in your cart right now, quietly undoing the work your ads paid for
Homepage, PDP and cart judged without a single analytics dashboard. Plus persona funnels, BFCM prep, and theme savings.
Plus: 15 landing pages worth stealing from
Plus: Most stores never touch this element. Plus a teardown with zero data, AOV traps, and where ad spend quietly slips
Plus a homepage teardown and two links worth saving
