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Your traffic is fine. Your layout isn't
Plus: Watch how we restructured trust signals, optimized CTAs, and turned browsers into signups in minutes
Oliver Kenyon
October 08, 2025
Hey everyone!
Welcome to another edition of ConversionMail. We're keeping it real today with practical stuff you can actually implement without breaking a sweat.
Highlights of Today’s Newsletter
Design: One of our latest listicles, built to convert 🟠
The Chosen Topic: If your lead gen page isn’t converting, it’s not your traffic
CRO Insight: 5 figures from a simple feature ANYONE can implement!
Video: How I transformed this coaching page for more signups!
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Design 🎨
Two Shopify Themes.
One converts under 1%
The other converts over 4% (Link)
Anatomy of high-converting mobile homepages (Link)
CRO Around the Web 🌐
Shopify: Product Bundling: A Strategic Guide to Increase AOV (+ Examples (Source)
Baymard: Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance (Source)
Academy 🎓️
New Custom Audits For Our Conversion Rate Academy Members: 💅 Skin Care, Personalized Art Books, Real Estate (Link)
Client’s Results
This is your weekly Wednesday reminder to focus on CRO and landing pages this week.
Need a hand? Drop me a message.
Video Of The Week
How I Transformed This Coaching Page for More Signups!
In this quick transformation, I'll show you:
✅ How to structure your trust signals
✅ The right way to display social proof
✅ Value proposition optimization
✅ CTA visibility improvements
✅ Key stats vs long paragraphs
High Converting Design Inspiration
One of our latest listicles, built to convert 🟠
CRO Insight
🧪 $68,584/mo from a simple feature ANYONE can implement!
The Test:
Adding a floating filter option on the collection page.
The Goal:
To improve conversion rates and revenue per session by making it easier for visitors to refine their product search without friction.
The Why:
Long collection pages can frustrate users when they need to scroll back to the top just to apply a filter.
We hypothesized that by adding a floating filter bar, users could refine results instantly from wherever they are creating a smoother, faster, and more intuitive experience.
The What:
1. Introduced a persistent floating filter bar visible while scrolling.
2. Enabled users to filter by category, color, or price without losing their place.
3. Reduced unnecessary scroll behavior and improved the overall customer journey.
The Results:
$68,584 per month
$823,008 per year (forecasted)
Noticeable uplift in conversion rate and engagement time on collection pages
The extra exciting part about sharing these kinds of case studies is knowing that SURGE will come pre-loaded with many of these proven tests built right into the theme.
All the wins we’ve discovered over the years at ConversionWise are already baked into the foundation of a Shopify store.
That’s what makes sharing these examples so fun.
If Your Lead Gen Page Isn’t Converting, It’s Not Your Traffic
If your lead gen page isn’t converting, it’s not your traffic.
It’s the layout.
This framework nails the essentials.
🚀 Want to Reach 40,465+ E-commerce Store Owners?
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From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.
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