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Just your weekly dose of conversion goodness dropping into your inbox. We've got some interesting bits to share today, so let's get into it.

P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.

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Client’s Results

No task is too much when you've got the right partner 🎯

High Converting Design Inspiration

Beautiful brand. Missing conversions.

TheSill has an incredible product and a huge community but their UX is leaking revenue 👇

Here's how I'd optimize their store after 12+ years improving 3,500+ ecommerce brands:

1️⃣ Homepage Above The Fold

• Stronger reassurance bar: Free Shipping + 30 Day Happiness Guarantee

• Added expert trust icons (Judgement Free Service, Expert Guidance, Community)

• Integrated review count (4.5/5 by hundreds of customers) for instant credibility

• Clear benefit driven headline: Plants, Delivered Fresh To Your Home

• Subheading highlighting 2.5M homes grown with them

• High contrast "Shop Best Sellers" CTA

• Product hero image with stronger visual hierarchy

• Improved category shortcuts for easier exploration

2️⃣ Product Page Enhancements

• Trust bar added at the top for reassurance

• Cleaner header and simplified navigation

• Large, higher impact product image with directional arrows

• Added social proof block (4.5/5 by hundreds of customers)

• Benefit driven bullet points (Easy to Grow, Abundant Harvest, Drought Tolerant)

• Clearer pricing hierarchy with "starting from" messaging

• Improved planter/variant buttons with better state logic

• Size selection redesigned for clarity

• Overall stronger structure to support purchase confidence

3️⃣ Cart Page Transformation

• Cleaner, more appealing reassurance bar

• Added progress bar toward free gift to increase AOV

• Improved cross sells with star ratings, price drops, and clear "Add" buttons

• Simplified savings breakdown

• Better CTA contrast and hierarchy

• Added trust badges below checkout

These aren't guesses, they're proven CRO patterns we've tested across 3,500+ ecommerce brands.

Even without a full rebuild, these changes could meaningfully increase conversions and AOV.

A/B Test Of The Week

Most brands put reviews halfway down the page. We moved them under the CTA and unlocked +$63,735 per month

The Problem:

The product pages had reviews. They just weren't positioned where doubt happens.

On mobile, users would hit the CTA… hesitate… and scroll. The reassurance came too late.

The Hypothesis:

If we placed high quality, friction addressing reviews directly beneath the mobile CTA, we could reduce hesitation at the exact moment of decision.

Not more reviews. Just better placement.

What We Did:

• Selected highly relevant reviews using post purchase survey insights

• Focused on common friction points

• Highlighted them in strong, coloured containers for visibility

• Positioned them directly under the CTA on mobile

Right where buying decisions are made.

Why It Worked:

The CTA creates tension. Reviews relieve it.

By placing social proof immediately after intent, we shortened the gap between "Should I?" and "I'm buying."

The Result:

👉 +$63,735 per month

Driven by increased revenue per session and stronger mobile conversion rates.

Reminder:

Social proof isn't just about having it. It's about placing it exactly where doubt lives.

Who's tested something similar?