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SURGE might be the ugliest Shopify theme on the market.

You read that right.

Now let me explain…

If you missed it, SURGE is the first theme built 100% around CRO fundamentals. It’s the result of 12 years, thousands of landing pages, and hundreds of brands optimized.

For years, the Shopify theme marketplace has been dominated by one thing, aesthetics.

Clean lines. Minimalist layouts. Pretty storefronts that look amazing on a Behance portfolio.

But here’s the problem: those same themes often fall flat when it comes to the only thing that really matters… performance.

Because while a “beautiful” theme might make your designer happy, it doesn’t guarantee sales.

And if you’ve been in this game long enough, you’ll know the saying: 👉 Ugly converts.

It sounds extreme, but there’s truth to it.

High-converting layouts aren’t about chasing the latest visual trends. They’re about frameworks that guide attention. Sections that build trust. Blocks that push action. And every single one of those is proven through real test data.

That’s why we're building SURGE.

Unlike marketplace themes that start with aesthetics and sprinkle in performance as an afterthought, SURGE does the opposite.

Every block, from your mega menu to your PDP above the fold, to your cart, FAQs, and benefit sections has been built around winning CRO tests and 12 years of data.

We’ve pulled from our internal CRO vault, tested across thousands of brands and millions of visitors. We know what actually works. And that’s what we’ve hardwired into SURGE.

So is it ugly? No. I’m exaggerating. SURGE is going to look fantastic.

But here’s the difference:

If you want a theme that’s purely minimalist and design-first… then SURGE probably isn’t for you.

If you want a theme that prints money—that’s exactly what we’re building.

This isn’t about being trendy.

It’s about being effective.

Shopify doesn’t need another “pretty face.”

It needs a theme that finally puts performance first.

That’s what SURGE is here to do.

Client’s Results

Full-stack expertise means every detail is covered, end to end.

That's what lets us focus on what matters: your strategy 🚀

High Converting Design Inspiration

Fresh PDP design from the ConversionWise kitchen 🧑‍🍳

CRO Insight

If your sales page isn’t converting, it’s not the product.

It’s the structure.

Save this. Your conversion rate will thank you. 👇

Adding a 3-pack Bundle Option Directly to the Product Detail Page (PDP)

Another simple change. Another big result.

The Test:

Adding a 3-pack bundle option directly to the product detail page (PDP).

The Goal:

To increase average order value (AOV) and revenue per session by encouraging customers to purchase more units in a single order.

The Why:

We noticed that while the PDPs included strong product information, they didn’t make it easy for customers to add multiple items in a way that felt rewarding. By testing a bundle option, we hypothesized that customers would be more likely to buy in bulk when given a simple, value-driven incentive.

The What:

- Introduced a 3-pack bundle module with a clear “Save 20%” callout.

- Positioned it directly above the “Add to Cart” section for visibility.

- Designed it to look simple, trustworthy, and seamlessly integrated with the PDP layout.

The Results:

$52,820 per month

$633,840 per year (forecasted)

Significant lift in AOV and revenue per session