Hey optimizer!

Thanks for dropping by ConversionMail this week. We've been cooking up some interesting findings that I thought you'd want to know about.

Nothing fancy, just some solid ideas to improve your site.

P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.

If your email service provider isn't displaying the images properly (or at all), don't worry, I've got you covered. Just click the link in the top right corner to read the full version online where everything will show up perfectly.

Client’s Results

Full-stack expertise means every detail is covered, end to end.

That's what lets us focus on what matters: your strategy 🚀

High Converting Design Inspiration

Strong product. Real clinical proof. But the journey was asking for trust too late.

This is how I'd optimize Scandinavian Biolabs 👇

1️⃣ Homepage: Earn Trust Before You Ask For Belief

Before:

• Big promise immediately

• Proof pushed too far down

• Too much explanation before reassurance

After:

• Trustpilot "Excellent" rating surfaced above the fold

• Dermatologist recommended + money back guarantee locked into the header

• Headline simplified to one clear outcome

• Benefits broken into fast, scannable bullets

• Men / Women split made obvious and intentional

This flips the order from claim → proof to proof → claim.

2️⃣ PDP: Reduce Reading, Increase Confidence

Before:

• Solid content, but text heavy

• Key benefits buried in paragraphs

• Value hard to absorb quickly

After:

• Review score pulled directly under the product title

• Benefits converted into short, outcome led bullets

• "Clinically tested formula that works" made unmissable

• Subscription framed as value (not pressure)

• Pricing and savings clarified instantly

Faster comprehension = faster decisions.

3️⃣ Cart: Turn Momentum Into Motivation

Before:

• Functional but passive

• Upsells lacked urgency

• Savings easy to miss

After:

• Clear progress bar tied to a reward ("£14.06 away from a FREE gift")

• Cleaner hierarchy around the main product

• Upsells reframed with discounts and single "ADD" CTAs

• Savings surfaced clearly instead of hidden

• Checkout framed as secure and low risk

This is where AOV and completion rate quietly lift.

Nothing here changes the science. It just removes friction and lets the proof do the selling.

Your Vote, Your Content!

Last week you voted, and the results are in! Here's what you chose for this week's deep dive

What's it going to be for next week? Vote now and decide what we cover!

A/B Test Of The Week

Sometimes the biggest wins come from removing steps, not adding features.

This single change unlocked +$135,307 per month.

The Test:

Adding quick Add to Cart (ATC) buttons directly on collection pages.

The Problem:

High-intent users were being forced through an unnecessary step.

To buy, they had to click into a PDP first, even when they already knew what they wanted.

That extra click was pure friction.

What We Changed:

We introduced ATC buttons on the collection page, allowing shoppers to add products to cart instantly without leaving the browse experience.

No page loads.

No back-and-forth.

Just momentum.

Why It Worked:

For core, repeat, and high-intent users, speed beats persuasion.

This change streamlined the shopping flow and made it effortless to add multiple products while browsing.

Less thinking. Faster action.

The Result:

👉 +$135,307 per month (forecasted)

Driven by higher add-to-cart rates and a smoother path to checkout.

Another reminder that CRO isn’t always about persuasion, sometimes it’s about getting out of the customer’s way.