Hey optimizer!

ConversionMail coming at you with this week's insights.

We've kept things light but useful - perfect for implementing without needing a complete site overhaul

Client’s Results

Two years of partnership delivering measurable growth.

Strategic insights and hands-on expertise led to game-changing performance improvements.

When your account managers become your strategic allies, that's when conversion magic happens 🚀

A/B Test Of The Week

We changed just the above-the-fold section of the homepage…

No new traffic.

No new offers.

Just a smarter first impression.

Here’s the exact redesign and why it worked 👇

What we tested:

We redesigned the above-the-fold section on the homepage — the first thing users see.

→ Added standout USPs

→ Introduced a clear CTA

→ Made it clean and value-packed

Why it worked:

This is your site’s first impression.

Most users bounce in seconds.

But when you show them exactly why you’re worth their time — and what to do next — they stay, click, and buy.

The redesign included:

✅ Added social proof highlighting 1000+ real customer reviews

✅ Bold, benefit-focused headline

✅ 3-4 punchy USPs that spoke directly to pain points

✅ A high-contrast CTA button

✅ Zero fluff. Just clarity, trust, and direction.

The results:

💰 +$32,003/month

📈 $384,036/year forecasted

⚡ $0.84 revenue per session

From one tweak to one part of one page.

Takeaway:

Stop treating your homepage like a welcome mat.

It’s a sales tool.

The value has to be immediate.

The next step has to be obvious.

CRO Insight

Conversions don’t come from pretty pages.

They come from psychology, clarity, and trust.

Save this blueprint.

Build your DTC homepage like a $50M brand

Oliver Unplugged

Two years ago, we ran a test that changed how I look at CRO forever.

A brand came to us with stunning branding, clean design, and an average 0.9% conversion rate.

We stripped the hero section.

Replaced their branded headline with a bold, ugly one that focused purely on the offer.

No awards. No lifestyle fluff. Just clarity.

Conversion rate jumped to 3.6%.

Lesson learned:

Good design doesn’t convert.

Clear design does.

You don’t need pretty.

You need hierarchy, frictionless flow, and crystal-clear offers.

We’ve run 3,000+ of these tests across 3,500+ brands — from 1-person startups to household names like SlimFast, Unilever, and Lotus.

And the highest-performing pages always follow one principle:

Function over ego. Every time.