Highlights of Today’s Newsletter

• A/B Test: One megamenu test added $42K/month in extra revenue

• The Chosen Topic: High Ticket Brands Don’t Convert On Clever Copy. They Convert On Clarity

• CRO Insight: How to double your website's checkout rate using social proof

• Video: The trust bar + CTA combo that turns clicks into sales

Weekly Content Roundup

Get the latest and greatest CRO content from around the web.

Events 🌆

London’s Premier Ecom Mixer is Back 🍸

We’re hosting the city’s biggest FREE ecom networking event, and you’re invited!

If you’re in ecom, you should be in this room.

Founders, marketers, and operators - meet the people behind the UK’s fastest-growing brands.

200+ brands. Free bar. Music & good vibes.

No boring talks. No hard selling.

Just real conversations and new partnerships in the making.

Registration is required and spots are filling fast.

Let’s make some noise!💥

Design 🎨

Essential website design tips for mobile and user experience. (Link)

How 8,000+ landing pages fueled our ConversionWise journey! 🚀 (Link)

How to double your website's checkout rate using social proof (Link)

CRO Around the Web 🌐

Shopify: Geographic Segmentation: How To Build a Strategy (Source)

Baymard: The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t) (Source)

Academy 🎓️ 

We just dropped 55 NEW bangers inside the brand-new CROTube, hosted inside the Conversion Rate Academy.

That’s right — we’ve created the Netflix of CRO and eCom.

And unlike Netflix, this thing won’t rot your brain.

It might actually grow your business.

Here's just a few of the legendary speakers:

Ezra Firestone – Long-term brand growth through social

Talia Wolf – Dismantling outdated CRO tactics

Alex Fedotoff – How he added 50% to AOV

Nick Shackelford – Creative testing strategies that convert

Yours truly, Oliver Kenyon, with my industry-shaking keynote: CRO Is Dead

Nik Sharma, Bar Bruhis, Dylan Ander and many more...

We’re talking fresh, tactical, revenue-generating insights from marketers inside 7, 8, and 9-figure brands.

Nothing recycled. No fluff. Just 55 gold-dusted sessions, slides included.

But here’s where it gets juicy...

For the first time ever, we're giving full access to the entire Academy — including:

✅ Weekly live coaching calls

✅ Free CRO audits

✅ Swipe files, templates, wireframes & checklists

✅ Our private Slack community

✅ AND full access to CROTube

...for the price of a Netflix subscription.

💥 Just $7.99 for your first month. That’s it.

This is our cheapest price ever, and we’re doing it to celebrate the launch of CROTube.

But here's the deal:

This offer disappears Sunday at 11:59 PM ET.

After that, CROTube goes back to being locked up for full-price members only.

Click here to get all of the above for just $7.99 today.

See you on the inside! (Link)

Video Of The Week

Here’s what you’ll learn:

✅ Why the original design failed to build trust, credibility, or communicate value.

✅ How a simple “trust policy bar” helps cold Meta traffic feel safe buying from you.

✅ The power of elevating your best social proof above the fold.

✅ How a full-width CTA with contrasting colour clears confusion and drives action.

✅ The magic of bold, benefit-driven bullet points and visual ticks.

🚀 Want to Reach 40,465+ E-commerce Store Owners?

ConversionMail connects your brand with a highly engaged audience of store owners, marketers, and optimization specialists who are actively looking for solutions to boost their bottom line.

From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.