Hey optimizer!

ChatGPT is officially my unpaid intern.

And it's been working overtime.

Every section of this week's edition is dripping in AI prompts, design fire, and stuff you'll want to steal immediately. Let's go.

P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.

If your email service provider isn't displaying the images properly (or at all), don't worry, I've got you covered. Just click the link in the top right corner to read the full version online where everything will show up perfectly.

Client’s Results

You Can Now Use ChatGPT to Create Insane Style Guides

Here’s the Prompt:

You are a world-class DTC brand designer.

Analyse the uploaded logo/packaging and create a clean, modern, high-end brand style guide.

Focus on clarity, consistency, and real-world usability across ecommerce, ads, and social.

Output the style guide in this structure:

1. Brand Essence

3–5 words describing the brand feel (e.g. premium, playful, clinical, bold)

One short brand statement

2. Color System

Primary colors (with HEX)

Secondary/supporting colors

Background recommendations (light/dark/gradient use)

3. Typography

Font pairings (headline + body)

Style direction (e.g. bold sans-serif, elegant serif)

Usage rules (spacing, weight, hierarchy)

4. Visual Style Direction

Overall design style (e.g. Apple-style minimal, bold DTC, editorial)

Use of shadows, lighting, gradients

Texture/material suggestions (matte, gloss, soft grain, etc.)

5. Layout Principles

Spacing rules (lots of whitespace vs dense)

Grid style (centered, asymmetric, modular)

Image/text balance

6. Imagery & Creative Direction

Product photography style (lighting, background, angle)

Lifestyle direction (if applicable)

Do’s and don’ts

7. UI / Ad / Social Direction

How this translates to:

Website (clean, conversion-focused, minimal distractions)

Ads (bold hooks, clear outcomes, thumb-stopping)

Social (consistent, scroll-stopping, branded)

8. Quick Win Ideas

3–5 ways to immediately improve the brand visually

Keep everything:

Minimal

Modern

Premium DTC

Conversion-focused (not just “pretty”)

Avoid generic advice. Make it feel like a real brand system used by top ecommerce brands.

Make sure you upload your logo/packaging and select “create image”.

Design Inspiration

The team producing PDPs that have every conversion element dialed in

Direct response sales pages still work! 🔥

One of our latest bundle-builder designs 🛒!