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- Why your upsells never get seen 👀
Why your upsells never get seen 👀
Plus a homepage teardown and two links worth saving
Oliver Kenyon
August 19, 2026
Hey optimizer, Welcome back
Your funnel has skipped leg day for about eight months and today you fix that. Chalk up. 🏋️
01 / UPCOMING EVENTS
We just secured Fatboy Slim as the headliner for our next DTC event
"Right Here, Right Now!"
On 9th to 10th September, we're taking Ecom Insiders to Brighton for two days of ecommerce, networking, competition, food, drinks... and one hell of a party.
Here's what we've got planned:
→ Ecom Insiders, a morning of actionable ecommerce content plus our very own Dragons' Den
→ Big Beach Volleyball, brands battling it out on Brighton beach
→ Sunset drinks, because it would be rude not to
→ Brands only dinner, networking without the usual conference bullshit
→ Yolk House Fest, with Fatboy Slim closing the whole thing out
No boring conference halls. No recycled panels. No death by PowerPoint.
Just some of the best people and brands in DTC getting together in Brighton for two seriously good days.
And did I mention...
FATBOY SLIM. IN BRIGHTON.
This is going to be special.
9th to 10th September 2026.
Oh, and I'm giving away 25 tickets completely FREE.
Use code YOLKHOUSEFEST at checkout.
First come, first served.
See you on the beach.
02 / ROUNDUP
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
03 / CLIENT RESULTS
Want this on your store? Get the most out of every dollar invested in ads
04 / TEARDOWN
What I'd test first with zero customer data
Another one, for the love of the game. ❤️
This time: Away.
15 minutes. No data. No analytics. Just 13+ years of CRO patterns and what I'd want to test.
We gave the homepage, PDP and cart a quick ConversionWise makeover.
Nothing revolutionary.
Just clearer hierarchy.
Better trust.
Stronger merchandising.
More obvious value.
Less friction.
Sometimes CRO isn't about reinventing the store.
It's about making the buying decision easier.
Before → After 👇
1. Cart
2. PDP
3. Homepage
05 / A/B TEST OF THE WEEK
Most upsells fail because customers never see them when it matters
We fixed that with one simple test:
We added a gift wrapping option directly inside the shopping cart, based on real customer feedback.
That's it. No redesign. No new product.
Just a clear, optional add on made easy to find during checkout.
The Result
+$58,860
MONTHLY REVENUE
+$706,320
ANNUALISED (FORECAST)
+$6.01
REVENUE / SESSION
06 / PARTNER WITH US
Reach 40,465+ e-commerce store owners
| 🚀 Sponsor slot ConversionMail connects your brand with a highly engaged audience of store owners, marketers, and optimization specialists actively looking for solutions to boost their bottom line. From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.
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