Q1 CRO hacks and tips 🪄

1. Post-Holiday Clearance Sales 

Launch a clearance sale specifically for overstocked holiday items. Promote these through dedicated sections on your website, targeting budget-conscious consumers who are looking for post-holiday deals. Send emails!

2. New Year Resolution Products 

Feature products that align with common New Year's resolutions like fitness, wellness, organization, or personal growth. Create dedicated categories or landing pages for these resolution-themed products.

3. Engage with a 'New Year, New You' Campaign 

Create a marketing campaign around the theme of transformation and new beginnings. This can involve email marketing, social media, and on-site promotions that align with the idea of positive change in the new year.

4. Q1-specific Content Marketing 

Publish blog posts or articles that cater to Q1 interests, such as 'How to Stick to New Year Resolutions', 'Best Products for a Cozy Winter', or 'Tax Season Must-Haves'. This content, aligned with SEO strategies, can drive relevant traffic to your site.

5. Pre-Order Strategy for Out-of-Stock Items
Implementing a pre-order system for out-of-stock items can be a game-changer in maintaining sales momentum and customer interest. When an item goes out of stock, instead of simply showing it as unavailable, offer customers the option to pre-order

2024 CRO predictions 🔮

I’ve also made a list of my own personal 2024 predictions for the world of CRO and Ecom, i’d love to hear yours in a reply to this newsletter, here’s mine:

1. AI-Driven Personalization Will Dominate:

In 2024, the use of artificial intelligence in Ecommerce will reach new heights. I believe AI will not just be used for product recommendations, but for creating highly personalized shopping experiences. AI algorithms will analyze customer data in real-time, offering personalized content, product suggestions, and even adjusting website layouts to suit individual user preferences. This level of personalization will significantly boost conversion rates as customers find exactly what they need with minimal effort.

2. Voice and Visual Search Optimization:

As voice-activated devices and visual search technologies become more sophisticated and widespread, I believe Ecom sites will optimize for these search methods. SEO strategies will evolve to include voice search optimization, focusing on natural language processing and long-tail keywords. Similarly, the ability to search using images will necessitate robust image tagging and recognition capabilities on Ecom platforms.

3. Sustainability as a Conversion Factor:

With growing consumer awareness and concern about environmental impact, sustainability will become a significant conversion factor. Ecom brands that transparently demonstrate sustainable practices, offer eco-friendly products, and employ green shipping methods will gain a competitive edge. Sustainability credentials will be prominently displayed, and eco-conscious filters will become standard in online shopping.

4. AI and New User Shopping Experiences:

AR eventually will transform the online shopping experience by allowing customers to visualize products in their own environment before purchasing. This will be particularly impactful in industries like furniture, home decor, and fashion, where seeing the product in context can significantly influence buying decisions. AR technology will reduce return rates and increase customer satisfaction.

As I said, i’d love to hear your predictions for the year ahead, just click “reply” and let me know what you think.

As always, if you need help with anything CRO in 2024 my team at ConversionWise are ready to speak with you, book in a free discovery call by clicking here now.

And now, for that special invite: join me and Ezra Firestone for a deep dive into strategies that will transform your Ecom business in 2024.

We’ll be uncovering every winning test we’ve had for Ezra’s brands and showing you exactly how we’ve added over $1,000,000 in additional revenue.

Click here now to grab your spot (Registration is available until the 10th of January).

Here's to a profitable and successful 2024!

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