Greetings, Gravity-Defying Marketer!

ConversionMail is here to send your metrics skyward without a single rocket in sight. 🧑‍🚀 

Client’s Results

High Converting Design Inspiration

Pretty sites don’t always sell.

Fable’s store looks great but it’s missing key conversion signals 👇

Here’s how I’d optimize their experience after 12+ years improving 4000+ ecommerce brands:

1/ Homepage Above-The-Fold

→ Added trust bar (free shipping, easy returns, NY design)

→ Highlighted review count (10,000+ customers) for credibility

→ Stronger headline: “Functional Design For Happier Pets & Homes”

→ Clear benefit-driven subheading showcasing everyday value

→ Contrasting CTA: “Shop Essential Supplies”

→ Scroll cue linking to key product categories

→ Added testimonial for instant social proof

2/ Product Page Enhancements

→ Introduced trust bar at the top for reassurance

→ Larger, lifestyle-focused hero imagery

→ Added social proof (rating + review count)

→ Clear benefit-led bullet points

→ Improved pricing hierarchy with strike-throughs

→ Added clear sizing/variant section

→ Strengthened overall visual hierarchy and CTA contrast

3/ Cart Page Transformation

→ Added value bar showing progress to free gift

→ Simplified product details for clarity

→ Introduced dynamic cross-sells with “Add” buttons

→ Highlighted total savings clearly

→ Added trust signals and payment logos under CTA

→ Full-width, high-contrast checkout button

CRO Insight

Your landing page's ACTION section is where potential becomes a reality.

Today, we’re going to talk about the action section of your landing page.

Your steps to optimizing this space for maximum impact:

1️⃣ Create a Value Proposition That Resonates

• Address pain points head-on: "Ditch the 10-tool juggling act. Our all-in-one solutions got you covered."

• Highlight tangible benefits: "Join 10,000+ businesses reclaiming 5 hours every week with our automation."

2️⃣ Show Real Results

• Diverse success stories: From startup hustlers to corporate climbers, and freelance heroes

• Numbers that matter: "Our clients average a 32% productivity boost within the first month"

3️⃣ Transparency Builds Trust

• Simplify your process: "Get started in 3 straightforward steps..."

• Tackle concerns directly: "Worried about security? Our 256-bit encryption has your back"

4️⃣ Write CTAs That Speak to Your Audience

• Tailor to intent: "Start Your Free Trial" for the ready, "See It in Action" for the curious

• Add a dash of urgency: "Founder's special pricing - only available this week!"

5️⃣ Remove Friction, Boost Conversion

• Answer the real questions: FAQs that address genuine concerns

• Make it effortless: "Two minutes and you're in - no credit card needed"

🚀 Pro Tip: The Magic of Small Wins

• Start small: "Take our quick 60-second fit quiz"

• Gradual engagement: Reveal more value as visitors dive deeper

Your ACTION section isn't just about closing deals - it's about opening doors to long-term customer relationships.

Curious about your ACTION section strategies?

Reply to this email.

Most Product Pages Fail Because They Don’t Build Trust Fast Enough

Here’s what most brands get wrong:

They leave reassurance below the fold.

They clutter the page with unnecessary distractions.

They forget that clarity and confidence sell — not mystery.

Here’s how we optimized McKay’s product page at ConversionWise:

1. Announcement Bar

→ Added a seasonal promo for immediate incentive

→ Encourages action while maintaining trust

2. Header Enhancements

→ Simplified navigation with visible icons

→ Keeps the buying journey focused and friction-free

3. Reassurance Bar

→ “Australian owned,” “Fast dispatch,” and “30-day guarantee” now visible above the fold

→ Instantly removes common objections

4. Improved Product Gallery

→ Larger image with swipe thumbnails

→ Helps users understand the product without scrolling

5. Visual Feature Tags

→ Highlighted “Drought tolerant,” “Hardy,” and “Sports” as badges

→ Turns key features into instant trust signals

6. Optimized CTA Block

→ Full-width “Buy Now” button with price and free shipping cue

→ Makes the desired action clear and persuasive

The Lesson:

Customers shouldn’t have to scroll to trust you.

Your product page should reassure, clarify, and convert, all above the fold.