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- UX design that converts: 26-page guide
UX design that converts: 26-page guide
Plus: It has been a long time coming, and now you can watch the first episode
Oliver Kenyon
July 24, 2024
Hey there, Conversion Alchemists! Welcome to ConversionMail, where we turn your website's lead into gold faster than you can say "ROI."
No philosopher's stone required, just the right knowledge. ♦️
Highlights of Today’s Newsletter
A/B Test: Prominent review placement under the CTA
The Chosen Topic: Top 10 biggest mistakes in CRO
CRO Insight: Copywriting tips for higher conversions
Video: The first episode of ConversionWise’s podcast
Weekly Content Roundup
Get the latest and greatest CRO content from around the net.
Design 🎨
I spent 6 hours writing and recording a 26-page white paper on increasing Ecom revenue from existing traffic.
It details our method and framework that added $2,000,000+ ARR for a major brand. (Link)
On-Going CRO ⚡️
A/B Test: How we increased ARR (Annual Recurring Revenue) with prominent review placement under the CTA on our client's store (Link)
CRO Around the Web 🌐
Shopify: Get suggested locations when changing the fulfillment location for an order (Source)
Baymard: Digital Subscriptions & SaaS — New UX benchmark with 2,300+ performance scores and 1,600+ best practice examples (Source)
Academy 🎓️
PDP Templates: Right now our focus inside the Academy is to get everyone ready for the busiest period of the year, Q3 and Q4.
To help our members prepare in time we’ve just launched our brand new PDP Templates bundle.
This package includes 54 proven templates that we initially developed for our high-end clients.
If you are a member, you can access them here (Link)
New site audits for our members: 🏋️ Nutritional Supplements - Handbags - SEO Services - Hair Care - Smoke Alarms (Link)
Just In: ConversionWise Podcast
Over the years I've been a guest on quite a few podcasts, talking about CRO and entrepreneurship.
But it never really clicked that we should start our own podcast series here at ConversionWise.
Well...
I'm thrilled to introduce the first episode of "Talks That Convert" - a new podcast series from ConversionWise
Our very own CRO expert, Chris, has taken the lead on this project and has already recorded a full season featuring conversations with industry leaders.
For our opening episode, I had the pleasure of joining Chris to discuss a range of topics that cover CRO, agency life, and entrepreneurship.
- The importance of doing CRO for your brand
- How to maximize the results from your CRO effort
- What it takes to scale a successful agency
- Keeping churn rate low
- The importance of monthly recurring revenue as an agency
- The challenges of entrepreneurship and how to overcome them
For those curious, you'll also get to know a bit of my backstory - how I went from working as a chef to founding one of the biggest CRO agencies in the world.
I won't keep you any longer.
Dive into the first episode and don't forget to subscribe so you don't miss future episodes.
P.S. You can also listen to the podcast on Spotify
High Converting Design Inspiration
Here are just some of the landing pages that we created last week for our clients.
CRO Insight
Never forget to use the tips below when writing copy.
Top 10 Biggest Mistakes in CRO
❌ 1. Not focusing on User Experience (UX)
If your site is difficult to navigate, you'll lose sales.
Poor UX equals poor conversion.
Instead:
Easy navigation
Mobile-first design
Fast loading times
Simplified checkout
A great experience is the key to repeat customers.
❌ 2. Not Handling Objections
If you're not addressing common objections, you're leaving doubts in your customer's mind.
Be sure to:
Include a FAQ section
Address common objections
Use customer testimonials to dispel concerns
Remember, you're also selling peace of mind.
❌ 3. Ignoring Call To Actions
Don't assume visitors know what to do next.
You need to guide them.
Poor CTAs mean lost opportunities.
Like a tour guide in a foreign city, CTAs should be clear and prominent.
❌ 4. Complicated Checkout Process
A complex checkout is a sales killer.
Don't give customers a reason to abandon their carts.
Instead:
Simplify the process
Offer guest checkout
Multiple payment options
Make it as easy as possible to hand you their money.
❌ 5. No Trust Signals
People don't just buy products.
They buy trust.
Display reviews and testimonials
Showcase security badges
Provide excellent customer service
Trust can be the difference between 'Add to Cart' and 'Exit Page.
❌ 6. Poor Product Descriptions
Remember:
People don't buy products.
They buy better versions of themselves.
So don't just describe your product.
Sell a solution.
Seduce their senses.
Make them imagine a better future.
❌ 7. Neglecting Mobile Optimization
More people shop on mobile than ever before.
If your site isn't mobile-friendly, you're losing customers.
Instead:
· Responsive design
· Simple navigation
· Quick load times
Don't ignore the device in their pocket.
❌ 8. Overloading with Information
Just because you can provide a ton of info doesn't mean you should.
Overloading customers with choices leads to decision paralysis.
Instead, apply the 'Less is More' principle:
Guide them to the most important information.
Cut the rest.
❌ 9. Poor Site Speed
Your site's speed can make or break a sale.
Slow loading = high bounce rates.
Optimize your images. Use a reliable host.
Prioritize site speed.
Remember: Patience is not a virtue in e-commerce
❌ 10. Forgetting the Follow-up
Most people focus on the sale, not the relationship.
Post-purchase coms can turn one-time buyers into repeat customers.
Send a thank you email.
Offer a discount.
Remember: A customer retained is more valuable than a customer gained.
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