Hello Optimizers,

Before we dive into a release filled with quick wins and strategies that you can implement right away, here's a quick reminder for our UK DTC brands:

Just 9 days left until the Free event "Acquire, Convert, Retain: Ecom Hacks for High-Growth DTC Brands"!

You'll learn all you need about the customer lifecycle journey. From unlocking insider tips to elevate customer engagement and revenue, to learning how to keep your customers returning, we've got it covered.

And if you think you know everything about the customer lifecycle, there’s more.

If you're a regular reader of ConversionMail and curious about the man behind it, this is your opportunity to meet me and other DTC insiders in person!

📅 Save the date: Thursday, 18 April 2024

📍 Location: 49 Southwark Bridge Road, London SE1 9HH

🕒 Time: 15:00 to 20:00 BST

CRO Trends

Some quick wins and trends you can test on your brands today.

1. Put your best-selling variants first.

Analyze your data, and put your best-selling variant options first.

For example, if you sell mainly RED variants of a particular SKU show it first in your color options.

The same goes for dropdowns. Make it easy.

2. Make sure you use an autocompleting search bar.

Take the guesswork out of what visitors are trying to find and enhance their experience with a search bar that autocompletes with relatable products

Make everything as easy as possible. 🖱️

Top 10 Copywriting Tips To Increase Your Conversions

1. Use the word NOW on your call to actions.

For example, instead of saying: ADD TO CART 

Use: ADD TO CART NOW or DOWNLOAD EBOOK NOW

2. Revamp your boring plain text product descriptions with attention-grabbing, benefit-driven bullets.

- Emphasize the benefits

- Use ✅ emoji's

- Bold important keywords

- Use 3 or 5 bullets

These simple changes will help boost your conversion rates. 🚀

3. Put yourself into the mind of your buyer.

Stop talking about shiny objects instead of the actual reason(outcome) people want your product.

For example: The 3-speed toothbrush with LED lights Vs Get healthier gums and an incredible-looking smile

4. Sell the outcome, not the product.

People don't buy vitamins - they buy a healthier life

People don't buy a new suit - they buy confidence

People don't buy a holiday - they buy relaxing in the sun

People don't buy courses - they buy a way to make money

5. Don't underestimate the power of your headlines.

I see so many people making this mistake.

Let's say you're selling a health supplement.

Instead of saying: View Our Testimonials

Say....

Hear what 1356+ customers living a healthier life had to say

6. Use numbers to enhance your copy.

Examples:
- Join 3459+ other members
- 26 essential ingredients to make you healthier
- Save on average 134 hours with this course
- Learn what took us 10 years in 10 minutes
- Most 30-40 year olds see instant results

7. Position your copy as if your potential buyer has already made the purchase (make the decision for them).

For example: 
- When you join today
- As soon as you receive your product
- After you've completed the checkout
- Clearer skin 7 days from now

8. When it comes to your headlines, follow these rules:

1. Provide a clear benefit
2. Be specific and to the point
3. Keep it short and sweet
4. Use an active voice
5. Use strong action verbs

Example: Increase Your Conversion Rate by 50% in 30 Days

9. Numbers are so effective!

Digits Vs letters? If you're looking for effect and want the number to stand out then use the digit (3).

If you're writing the number in a paragraph and just want it to blend in use letters (three).

10. 5 rules to craft a high-converting headline. 

1. Keep to 6-9 words
2. Numbers convert (odd numbers)
3. Include power words
4. Use adverbs and doing words
5. Outlay the benefit

Example: Join 31 marketers SKYROCKETING their profit now!

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