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Trust gaps at checkout. This is where most carts quietly lose revenue

Trust gaps at checkout. This is where most carts quietly lose revenue

Plus: How to turn high-intent traffic into sales (Key pages audit)

Oliver Kenyon
July 30, 2025

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Highlights of Today’s Newsletter

A/B Test: If your navigation is just a list of links, you’re missing one of the highest-impact CRO levers on your site
The Chosen Topic: If your mobile page can’t sell in 5 seconds, you’ve already lost the sale
CRO Insight: Trust gaps at checkout. This is where most carts quietly lose revenue
Video: How to turn high-intent traffic into sales (Key pages audit)

Weekly Content Roundup

Get the latest and greatest CRO content from around the web.

Design 🎨

I've helped scale my fair share of 8-figure DTC brands with CRO.

CRO works. But there's one thing we're constantly looking to improve:

Speed of execution! (Link)

Do Not Undervalue Your Collection Pages!

Here's how you can make them 5x more appealing (Link)

CRO Around the Web 🌐

Shopify: 10 Gym Marketing Tactics To Grow Your Membership Base (Source)

Baymard: Phone Number UX: Always Explain Why the “Phone Field” Is Required (39% Don’t) (Source)

Academy 🎓️

New Custom Audits For Our Conversion Rate Academy Members: 🖼️ Art Workshops, Fashion Store (Link)

Want a free audit from the same team that's audited 8-9 figure brands? Join our Academy and you'll get access to these audits, plus we'll teach you the same tactics we use with our high-end clients. Join here to get started. (Link)

Client’s Results

Crossing 6-7 figures monthly?

Those 10-30% improvements start adding up fast.

Ready to discover your revenue potential?

Get in touch to see what a data-driven CRO looks like for your brand. 💎

Video Of The Week

How to Turn High-Intent Traffic Into Sales (Key Pages Audit)

What You’ll Learn:

✅ Why most homepage hero sections waste valuable space

✅ How to guide users faster with search and best-seller blocks

✅ The PDP image tweak that gets more clicks and deeper scroll

✅ Copy and trust upgrades that make the product feel more valuable

✅ How to use micro-copy and free gifts to lift AOV in the cart

High-Converting Design Inspiration

If your navigation is just a list of links, you’re missing one of the highest-impact CRO levers on your site.

Here’s what we did instead:

1️⃣ Added a search bar

Let users skip the clicks and go straight to what they want.

2️⃣ Featured top-performing collections with visuals

Put the highest-revenue categories where eyes naturally go.

3️⃣ Highlighted USPs like free shipping & guarantees

Built trust before a single scroll or product view.

Why it worked:

The menu stopped being a dead zone and started guiding users toward confident, fast decisions.

Your menu isn’t just for navigation. Done right, it’s a conversion tool.

CRO Insight

Trust gaps at checkout. This is where most carts quietly lose revenue.

Brands obsess over PDP design, but forget the final step is where doubts peak.

Here’s the reality:

Carts aren’t just for transactions.

They’re for reassurance.

Here’s how to know your cart might be costing you:

1/ There’s no delivery info

Uncertainty = hesitation.

2/ The return policy is hidden

No one wants to commit without a way out.

3/ You’re missing trust badges

Especially on mobile, this matters.

4/ There’s no social proof near the CTA

People trust people, not just features.

5/ No free shipping cues

If they don’t know how close they are, they won’t push further.

Your cart should close the sale, not cause second-guessing.

Make it clear.

Make it safe.

Make it feel like the right decision.

If Your Mobile Page Can’t Sell in 5 Seconds, You’ve Already Lost the Sale.

This layout fixes that.

Save it. Screenshot it. Steal it. 👇

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