Happy New Year, conversion champions! 🎉

Alright, let's address the elephant in the room, yes, there are many people who are probably nursing a hangover and yes, that "new year, new website" resolution is already staring us in the face.

But you know what? while not everyone has officially started pursuing their 2025 goals, we're going to do some thing different. We're going to turn 2025 into the year your website becomes an absolute conversion machine.

So, whether you're still in holiday mode or already back at it, grab your favorite morning beverage, and let's kick off 2025 with some conversion-boosting brilliance that'll make your competition wish they'd stuck to their gym resolution instead.

Ready to make this your best converting year ever? Let's dive in...

The Spotlight

I just got confirmation that we're Convert’s biggest European CRO agency and a top 3 global partner.

This wasn't an overnight success.

12 years of:

→ Running tests

→ Building processes

→ Growing our team

→ Delivering results

But most importantly: focusing on one thing and doing it exceptionally well.

We didn't try to be everything to everyone.

We chose CRO, mastered it, and stuck with it.

Thank you to our incredible team, loyal clients, and partners who made this possible.

High Converting Design Inspiration

1️⃣ Homepage Optimization

I've:

1. Changed the colour of the notice bar to make it pop

2. Switched the headline to focus on the benefits + image

3. Made the CTA full width and added the word Now.

4. Added much-needed social proof

5. Showcased the quality using trust icons + text

2️⃣ PDP Optimization

I've:

1. Added a trust policy bar and chevrons to image slide

2. Used thumbnails for visibility and enhanced social proof

3. Created a subtle sense of urgency with a order timer + delivered by widget

4. Pushed the all important CTA above the fold

3️⃣ Cart Optimization

I've:

1. Added a free shipping prompt (I would do a promo for this like buy one get one half price therefore qualifying for free shipping and increasing the AOV) - Most people have more than one bed?

2. Used some more social proof within the cart

CRO Insight

The AIDA model is officially OUTDATED for your website.

We've created a new model that converts way better.

Steal it to boost your conversion rates

The Ultimate Landing Page Checklist

After optimizing 7,000+ landing pages and generating millions in extra revenue....

I've distilled the essentials into one powerful checklist.

Here's what separates high-converting pages from the rest:

1. Navigation:

Keep it minimal. Essential links only.

2. Hero Section:

Clear value proposition + strong CTA.

3. Social Proof:

Client logos, trust indicators, early validation.

4. Benefits:

Focus on customer-centric gains and pain point solutions.

5. Features:

Highlight technical capabilities and product specs.

6. How It Works:

Visual steps for process clarity.

7. Testimonials:

Real results and data-backed claims.

8. CTA:

Clear next steps with direct action language.

9. FAQs:

Address common concerns to remove friction.

10. Footer:

Essential links without distraction.

Bonus Tips:

• Essential info above the fold

• Fully functional on all devices

• No main navigation or sidebar

• Single-focused message throughout