- ConversionMail
- Posts
- This checkout tweak made $228k 💰
This checkout tweak made $228k 💰
Plus: Social proof placement matters more than you think
Oliver Kenyon
June 18, 2025
What's up, conversion friends?
Hope your week's been good so far.
Let's keep things simple today - we've got some cool insights to share that might just help your site perform better. No big deal, just potentially game-changing stuff.
Highlights of Today’s Newsletter
Design: 4 Proven tricks to make your product page more desirable!
The Chosen Topic: Showcasing social proof on the checkout page = $228,000 in annual revenue
CRO Insight: Steal these 80 CRO plays built for enterprise growth
Video: The 5 CRO fixes that could 2x this shoe brand’s revenue
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Design 🎨
4 Proven tricks to make your product page more desirable! (Link)
Boost conversions instantly with this simple trust hack (Link)
Why CRO is more than just A/B testing (Link)
CRO Around the Web 🌐
Shopify: How To Write Persuasive Ads: Examples of Persuasive Ads (Source)
Baymard: Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices (Source)
Academy 🎓️
Convesion Rate Conference Replays are now available for all academy members
Here's just a few of the legendary speakers:
Ezra Firestone – Long-term brand growth through social
Talia Wolf – Dismantling outdated CRO tactics
Alex Fedotoff – How he added 50% to AOV
Nick Shackelford – Creative testing strategies that convert
Yours truly, Oliver Kenyon, with my industry-shaking keynote: CRO Is Dead
Nik Sharma, Bar Bruhis, Dylan Ander and many more...
We’re talking fresh, tactical, revenue-generating insights from marketers inside 7, 8, and 9-figure brands.
Nothing recycled. No fluff. Just 55 gold-dusted sessions, slides included.
We’re talking fresh, tactical, revenue-generating insights from marketers inside 7, 8, and 9-figure brands.
If you haven’t yet, you can sign up for the community here (Link)
50% Off All Landing Pages! Ends Sunday
My agency has designed more high converting landing pages than ANY other agency, ever!
If you want to take advantage of this offer, reply to this email for more details
Full-stack expertise means every detail is covered, end to end. That's what lets us focus on what matters: your strategy 🚀  |  |
Video Of The Week
The 5 CRO Fixes That Could 2x This Shoe Brand’s Revenue
What This Video Covers:
✔️ The homepage layout that kills trust and what to do instead
✔️ How to use testimonials to smash common objections
✔️ Image carousel tweaks that drive more engagement
✔️ Smart changes to your PDP to pre-sell the product
✔️ Cart drawer upgrades that increase average order value
High-Converting Design Inspiration
CRO Insight
Steal These 80 CRO Plays Built for Enterprise Growth
The Test:
Incorporation of social proof elements within the checkout process.
The Goal:
To enhance conversion rates by alleviating user anxiety at a critical juncture in the purchasing funnel.
The Why:
The checkout phase is pivotal, often laden with purchase anxiety which can lead to cart abandonment.
By embedding social proof, the intention was to reassure customers through the endorsement of others, thereby reducing friction and bolstering the customer's confidence to complete the purchase.
The What:
We strategically placed testimonials, user ratings, and real-time purchase notifications at various stages of the checkout process.
This aimed to serve as continuous affirmation of the product's value and the trustworthiness of the store, gently nudging customers towards completing their transactions.
🚀 Want to Reach 40,465+ E-commerce Store Owners?
ConversionMail connects your brand with a highly engaged audience of store owners, marketers, and optimization specialists who are actively looking for solutions to boost their bottom line.
From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.
What do you want to learn next Wednesday?Vote below and your wish will come true: |
|
What did you think of this week's issue?We take your feedback seriously. |