Hey optimizer!

ConversionMail is here!

Hope you're having a decent week so far. We've rounded up some interesting observations that might spark some ideas for your site.

Client’s Results

Client: "Hey ConversionWise, double my business in 2 months"

Conversionwise: "hold my beer"

High Converting Design Inspiration

The right copy angle can completely change how people respond to your offer.

We tested multiple advertorials for a dog supplement, each with a different hook.

One promised longevity:

"Boost your dog’s lifespan."

Another focused on pain relief:

"Relieve your dog’s pain."

The pain-relief angle:

→ Matched what the audience cared about most

→ Created urgency to click

→ Outperformed the long-term benefit angle

Same product. Same traffic. No redesign.

📈 +28.7% increase in click-through rate

📈 $116,772 in monthly revenue

Because when your message connects with the right emotion, every click gets easier to win.

CRO Insight

The fastest way to grow revenue?

Fix every step between the first click and the next purchase.

Ecommerce Funnel Optimization Roadmap You Must Know:

- Awareness

- Consideration

- Purchase

- Post-Purchase

- Retention

If Your Cro Strategy Only Uses Google Analytics, You're Flying Blind

Quantitative data shows what’s happening.

But without qualitative data, you’ll never know why.

Let’s break it down

Quantitative = the What

→ Bounce rates

→ Click-throughs

→ Funnel drop-offs

→ Page performance

This data tells you where users are getting stuck.

But not what’s causing it.

Qualitative = the Why

→ User feedback

→ Session replays

→ Surveys & reviews

→ On-site behavior insights

This data explains confusion, objections, and hesitation.

It gives context to the numbers.

Most brands over-rely on one and ignore the other.

→ Quant alone = you spot patterns but guess the fix

→ Qual alone = you get opinions, but no sense of scale

You need both to make informed decisions.

Here’s how they work together:

Quant: “Users are dropping off after Step 2.”

Qual: “The form looks sketchy and asks for too much info.”

One shows the problem.

The other shows the cause.

CRO fails when you optimize blindly.

📊 Quant tells you where to look.

🧠 Qual tells you what to do about it.

Used together, they turn traffic into revenue.

Stop guessing. Start diagnosing.

If you're trying to scale your store, combine both data types before your next test.