Hey optimizer!

Welcome to this week's ConversionMail. We've got a tasty menu of conversion tips ready for you to dig into.

Grab your favorite drink and let's chat about turning those visitors into customers

Client’s Results

Want to design a conversion-focused product page that stays true to your brand DNA?

This DTC coffee brand is already seeing a solid uplift - and we're just getting started 🚀

High Converting Design Inspiration

People don’t buy products.

They buy the version of themselves that comes with it.

CRO Insight

Luxury pricing demands luxury persuasion

Catbird’s jewellery is beautiful, but their UX wasn’t doing the product justice 👇

Here’s how I’d optimize their experience after 12+ years improving 3,500+ ecommerce brands:

1/ Homepage Above-The-Fold

→ Introduced a high-urgency sale bar with real-time countdown

→ Added reassurance icons (Solid Gold Always, Free Shipping)

→ Replaced sale-heavy messaging with an emotional, brand-led headline:

Jewelry That Knows Your Heart

→ Benefit-led subcopy connecting product to meaning, memory, and story

→ Strong primary CTA: Shop Bestsellers

→ Social proof surfaced early (Rated 5/5 by 28,000 happy customers)

→ Clear category shortcuts for faster browsing

2/ Product Page Enhancements

→ Sale urgency reinforced at the very top

→ Trust bar added (Solid Gold Always, Free Shipping)

→ Social proof brought above the fold (5/5 from 28,000 customers)

→ Clear savings callout with strike-through pricing

→ Benefit-driven bullets (timeless, recycled gold, built to last)

→ Simplified option selection with clearer hierarchy

→ Reduced visual noise around size and metal selection

3/ Cart Page Transformation

→ Strong urgency banner carried into cart experience

→ Clear pricing comparison with savings highlighted

→ Added reassurance message: ready to ship, gift-wrapped for holidays

→ Introduced relevant cross-sells with ratings and “Add” buttons

→ Savings surfaced clearly (“You Saved”)

→ Cleaner subtotal section

→ High-contrast checkout CTA

→ Payment icons added to reduce checkout friction

One Tiny Bar. A Massive Revenue Impact

The Test:

Trust policy optimizations across desktop and mobile.

The Goal:

To increase conversion rate (primary) and revenue per visitor (secondary) by addressing key trust concerns at the point of decision.

The Problem:

The existing trust policies weren’t doing their job.

On desktop, they didn’t address real customer concerns around safety and effectiveness.

On mobile, they were missing entirely.

That meant shoppers were being asked to commit without reassurance.

The Hypothesis:

If we redesigned the trust policies to directly answer the biggest customer questions and surfaced them clearly on mobile we’d increase confidence, reduce hesitation, and drive more conversions.

The What:

- Rewrote trust policy messaging to focus on safety, quality, and credibility.

- Introduced a persistent trust bar that was visible on mobile.

- Kept the design subtle so it reinforced trust without stealing attention from the product.

The Results:

$42,840 per month

$514,080 per year (forecasted)

Strong uplift in CVR and RPV