Hey optimizer!

The most valuable real estate on your website isn't where most people focus their optimization efforts.

Let's explore the overlooked areas that could be your biggest conversion opportunities

P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.

If your email service provider isn't displaying the images properly (or at all), don't worry, I've got you covered. Just click the link in the top right corner to read the full version online where everything will show up perfectly.

🌉 Free Workshop

After many amazing offline events, it's time to come back with online events so everyone can get the CRO sauce

The Ultimate Q4 Playbook Workshop

Jamie Watkins and I are breaking down the exact CRO frameworks that convert visitors into buyers, plus the email and SMS strategies that turn Black Friday shoppers into repeat customers.

We're going deep on the conversion strategies that absolutely smash Q4. The frameworks we use with 3,500+ brands.

The strategies that generate millions in additional revenue for our clients during peak shopping season.

You'll get the complete roadmap to dominate Q4. From pre-sale hype to post-holiday retention.

From increasing conversion rates and average order value to crafting email sequences that keep customers engaged long after the holidays end.

📅 September 18th
🕐 5:00 PM BST / 12:00 PM ET / 9:00 AM PT

Client’s Results

And just like that, these 2 drop in this week

High Converting Design Inspiration

Your Homepage Hero Might Be Costing You Sales

Here’s what most brands get wrong in their hero sections:

They use vague taglines.

They hide proof and trust signals.

They waste the most valuable real estate on “pretty” visuals that don’t convert.

Here’s how we rebuilt Fantastic Fungi’s hero at ConversionWise:

1. Immediate Trust Signals

→ Added star ratings and social proof above the fold

→ Builds instant credibility with new visitors

2. Clear Benefit-Driven Headline

→ Replaced vague seasonal messaging with a results-focused statement

→ Shows exactly what customers get from the product

3. Supporting Subheadline

→ Reinforces benefits with simple, relatable outcomes

→ “More focus. Less stress. Pure nature.”

4. Stronger CTA

→ Full-width button with direct action

→ Makes it obvious what to do next

5. Visual Trust Anchors

→ Added icons for GMP certified, lab tested, USA formulated

→ Quick reassurance to remove objections immediately

The Lesson:

Your homepage hero isn’t for decoration.

It’s for instant trust, clarity, and a single action.

CRO Insight

You’re blaming Meta CPMs when it’s your funnel that’s broken.

Yes, ad costs are rising. But CPMs aren’t the real reason performance tanks.

The real leak is post-click.

If your landing page doesn’t match the ad angle, if the offer feels generic, if trust isn’t built before the CTA, then every extra dollar you pour into traffic just accelerates failure.

Scaling isn’t about cheaper clicks.

It’s about making sure the clicks you already bought turn into revenue.

Ad costs are the easy target.

But your funnel is where profit is either won or lost.

Your homepage is leaking sales.

Here’s the anatomy of a homepage built to convert: 👇