Hey optimizer!

What's happening, conversion crew?

Hope you're ready for some fresh ideas. This week's ConversionMail is all about small changes with big impacts.

The World's #1 Virtual Conversion Event is BACK! ⚡️

Look, I don't throw around phrases like "can't miss" or "game-changing" lightly, but let me tell you - the Conversion Rate Conference 2025 is going to be THE defining event for anyone serious about skyrocketing their conversion rates.

We're talking about a fully virtual, two-day event on May 28-29th, 2025 that brings together the absolute CREAM OF THE CROP in conversion rate optimization, email marketing, and paid ads.

And the best part?

You can join from ANYWHERE in the world, right from the comfort of your home office! No flights, no hotels, just pure, actionable conversion tactics delivered straight to your screen! 💻

The Speaker Lineup is INSANE! 😱

I've personally hand-picked over 20+ industry-leading experts who are going to share their exact playbooks, including:

• Nik Sharma (Sharma Brands) - The DTC marketing genius who's built and scaled some of the fastest-growing brands in ecommerce

• Ezra Firestone (Boom!) - My good friend who's generated $100M+ in ecommerce sales and knows EXACTLY how to turn traffic into revenue

• Dylan Ander (Heatmap) - The conversion wizard who's pioneered revenue-focused heatmap technology

• Drew Marconi (Intelligems) - The AI and profit growth mastermind

Plus, yours truly will be sharing my latest conversion strategies that are crushing it for our clients right now! 🔍

Why This Conference Will Change Your Business FOREVER 📈

This isn't just another virtual event with the same recycled content you've heard before. We're bringing you:

• ZERO fluff - Only battle-tested, actionable tactics that are working RIGHT NOW

• The top 1% of CRO, email, and ad experts - These aren't just "speakers," they're practitioners who generate MILLIONS for their businesses and clients

• Proven strategies for 2025 and beyond - Stay ahead of the curve with cutting-edge techniques

• Exclusive tools and resources - Get access to conversion-boosting assets you can't find anywhere else

The Clock is TICKING! ⏰

With only 20 days left until this epic event kicks off, spots are filling up FAST. I'm not exaggerating when I say we expect this to sell out completely.

If there's ONE event you attend this year to transform your conversion rates, your customer acquisition costs, and your overall business growth, THIS IS IT.

Client’s Results

Project management isn't just about timelines - it's about clear communication.

Every update, every idea moves us closer to those results 📈

High-Converting Design Inspiration

How I'd significantly boost Everlane's yearly revenue with these CRO tweaks:

Small changes, BIG impacts.

Everlane's site is already solid.

But here's how I'd optimize it for even higher conversion rates.

1. Homepage Improvements:

❌ Before: Multiple CTAs, white on white background, lack of social proof.

✅ After:

- More visually appealing hero image

- Added social proof (stars and happy customer count)

Homepage Improvements (cont'd):

✅ After:

- Clear, benefit-driven headline and subheadline

- Single, contrasting CTA button with directional cue

2. Product Page Enhancements:

❌ Before: Long product images, color swatches, key elements below the fold.

✅ After:

- 1:1 ratio product images with zoom functionality

- Thumbnails for better usability

Product Page Enhancements (cont'd):

✅ After:

- Prominent social proof

- Product images for color selection instead of swatches

- Key elements above the fold (size selection, CTA)

3. Cart Page Optimization:

❌ Before: Unused space in cart, no incentives for higher AOV.

✅ After:

- Gamified free shipping/gifting to boost AOV

- Added in-cart upsell with social proof

Cart Page Optimization (cont'd):

✅ After:

- Used testimonials to handle objections

- Clear CTA with trust badges

A/B Tests Worth Stealing

Most upsells fail because customers never see them when it matters.

We fixed that with one simple test:

We added a gift wrapping option directly inside the shopping cart, based on real customer feedback.

That’s it. No redesign. No new product.

Just a clear, optional add-on made easy to find during checkout.

The result?

✔️ $58,860 added monthly revenue

✔️ $706,320 projected annual revenue

✔️ $6.01 more revenue per session

A small shift in visibility turned an overlooked service into a major revenue driver.

This shows that when you listen to your customers and remove obstacles, growth follows.

Is this something you would try in your checkout flow?

How To Build An In House Cro Process That Actually Works 🚀

How to build an in-house CRO process that actually works 🚀

Most companies try conversion optimization but fail before they start.

Here's the 10-step playbook smart brands use to turn more clicks into customers:

STEP 1: SET CLEAR GOALS

Know exactly what you want to improve.

"Get more conversions" isn't specific enough.

Pick actual targets: more sign-ups, higher sales, lower bounce rates.

You can't grow what you can't measure.

STEP 2: GATHER REAL DATA

The answers live in user behavior, not your gut feeling.

- Use Google Analytics to track paths

- Use Hotjar to see heatmaps

- Run simple surveys to get feedback

Watch how people actually use your site.

STEP 3: FIND THE DROP-OFFS

These are the conversion killers.

Where exactly are people getting stuck?

• Abandoning checkout?

• Leaving specific pages?

• Not completing forms?

These friction points are where your money is leaking.

STEP 4: FORM SMART HYPOTHESES

Every good test starts with a good guess.

Use your data to create ideas that might fix the problems you've identified.

The best hypotheses come from real insights, not random hunches.

STEP 5: PRIORITIZE RUTHLESSLY

You can't (and shouldn't) test everything at once.

Focus on what's:

Easiest to implement

Most likely to deliver big results

Your resources are limited. Make them count.

STEP 6: CREATE NEW VARIANTS

Design alternative versions of your key pages.

Try different:

- Layouts

- Copy

- CTAs

- Images

Remember: a single change could double your results.

STEP 7: RUN PROPER A/B TESTS

This isn't about opinions - it's about evidence.

Test new versions against current ones with tools like Google Optimize or Optimizely.

Let real users show you what works better.

STEP 8: ANALYZE RESULTS CAREFULLY

Look beyond surface metrics.

- Which version won and by how much?

- Why did it win?

- What can you learn for future tests?

Testing without learning is just wasting time.

STEP 9: IMPLEMENT WINNERS

This is where you actually see ROI.

Roll out winning versions across your site.

Make sure they work properly across all devices before celebrating.

STEP 10: MAKE IT A HABIT

CRO isn't a one-time project.

It's an ongoing process of continuous improvement.

Keep testing new ideas and building on your wins.

There's always room to grow.