Hey Optimizer,

Warning: This newsletter contains highly addictive conversion strategies. Side effects may include increased sales, better metrics, and spontaneous happy dances at your desk.

Clients’ Results

Another amazing month here at ConversionWise!

We’ve just hit record-breaking revenue, our biggest month in the 12 years since we started this journey.

This month has been packed with wins: we’ve brought on some incredible new clients, hired serious A-players, and delivered amazing results that drive real impact.

But, as with any agency, even after 12 years, we still face our fair share of tough situations and unexpected problems. There are systems to fix, setbacks to tackle, and challenges that test us daily.

It’s far from flowers and sunshine, some days it feels like an uphill battle. But every single day, we’re grinding, learning, and pushing ourselves to improve our agency, our service, and the results we achieve for our clients.

I’m as passionate about this mission as I was 12 years ago, and I couldn’t be prouder of the team that’s making it happen.

Here’s to the relentless pursuit of CRO excellence! 🙌

High Converting Design Inspiration

7 Homepage Tweaks That Actually Convert

(+ the implementation guide)

Just transformed Petsmont's homepage and saw their conversion rates skyrocket.

Here's what we did:

1. Enhanced Notice Bar

→ Changed color, added icon

→ Direct messaging about subscription savings

2. Optimized Mobile Navigation

→ Added search icon (crucial for multi-SKU stores)

→ Added account icon for easy login

3. Trust Policy Bar

→ Simple bar with 5-6 icons + text

→ Highlighted satisfaction guarantee, customer count, "Made in America"

4. Above-the-Fold Transformation

→ Punchier headline focused on benefits

→ Short, precise description

5. Clear CTA Button

→ Full-width "Shop Bestsellers" button

→ Stands out with directional cue

→ Moved above the fold

6. Enhanced Social Proof

→ Added Trustpilot widget

→ Highlighted exact number of reviews (100,000+)

7. Improved Product Imagery

→ Added seal of approval for authority

→ Multiple images showing pets using the product

Result:

Dramatic increase in conversion rates and click-throughs to collection pages.

Key Takeaway:

Small, strategic changes can lead to big conversion wins.

Always be testing!

What's your go-to homepage optimization tactic?

CRO Insight

🚨 Warning: Thinking about a website redesign?

STOP RIGHT NOW. Here's why:

Over the last 12 years, we've seen countless brands lose money after relaunching their websites.

Here's what typically happens:

1. You decide you need a fresh look

2. You spend 6-12 months and hundreds of thousands on redesign

3. You launch with excitement

4. Your conversion rates tank

Why?

It's like rearranging your favorite supermarket overnight.

Imagine walking into your go-to store, and suddenly:

→ The entrance has moved

→ Products are in different aisles

→ The checkout process has changed

→ You can't find the exit

You'd be frustrated, right?

That's exactly how your customers feel when you drastically change your website.

So what should you do instead?

Iterate to success through experimentation:

1. Run A/B tests on specific elements

2. Update designs bit by bit

3. Only implement changes that improve performance

4. Let your audience guide the process

This approach allows you to:

→ Update your brand gradually

→ Improve user experience

→ Maintain (and even boost) conversion rates

Remember:

Evolution, not revolution, is key for established e-commerce brands.

Agreed/Disagreed?

Reply to this email and let me know

8 GUARANTEED Ways to Increase Your Shopify Product Page Conversions

Tactic 1️⃣: Discount callouts

A prominent tab at the top calling out the special offer grabs attention immediately and communicates the value proposition.

Tactic 2️⃣: Product image sliders

Improved usability with thumbnail previews gives customers a better visualization and understanding of the product.

Tactic 3️⃣: Social proof

Displaying ratings, reviewer photos, and wording like "based on 100+ happy customers" reinforces trust and credibility.

Tactic 4️⃣: Clear savings calculation

Transparently showcasing the customer's savings based on the discount makes the value more compelling.

Tactic 5️⃣: Personalized discount instructions

Explain how customers can get the discount by taking specific action to make the promotion enticing and actionable.

Tactic 6️⃣: CTA button

Replace generic buttons with a single, contrasting CTA that includes icons and text like "Get it now" to drive conversions.

Tactic 7️⃣: Payment seal placement

Reorganizing and making payment processor/security seals more visible enhances perceived trust during checkout.

Tactic 8️⃣: Detailed bundle contents

Clearly showcase what's included in bundled offers by listing out products to highlight the value proposition.