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The freebie that transformed conversions
Plus: Latest A/B tests, high converting design inspiration, and why your USP placement matters more than you think
Oliver Kenyon
October 15, 2025
Hey optimizer!
What's good, everyone? ConversionMail is back with some fresh perspectives on making your site work better. Grab a snack and let's explore what we've discovered lately
P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.
If your email service provider isn't displaying the images properly (or at all), don't worry, I've got you covered. Just click the link in the top right corner to read the full version online where everything will show up perfectly.
Highlights of Today’s Newsletter
A/B Test: Reinforcing the product’s Unique Selling Proposition (USP) directly beneath the call-to-action (CTA) on the product detail page (PDP)
The Chosen Topic: Want an easy way to lift conversions on your product pages?
CRO Insight: Anatomy of high-converting product pages
Video: The most conversion-optimized shopify theme ever
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Design 🎨
High-converting sites aren’t built on trends.
They’re built on strategy, insight, and structure (Link)
Spending $100K+ a month on ads, and still treating CRO like a “nice to have”? (Link)
On-Going CRO ⚡️
A/B Test: Reinforcing the product’s Unique Selling Proposition (USP) directly beneath the call-to-action (CTA) on the product detail page (PDP) (Link)
CRO Around the Web 🌐
Shopify: What Is Direct Response Copywriting? Examples and Tips (Source)
Baymard: 10 Cyber Monday UX Best Practices (Source)
Client’s Results
First impressions turned into lasting partnerships.🤝
High Converting Design Inspiration
Something a little different from the ConversionWise kitchen. Thoughts?
Two Shopify carts.
One leaks sales every single day.
The other converts 4x higher.
👀 Want access to the high-converting cart?
CRO Insight
Anatomy of high-converting product pages
Want an Easy Way to Lift Conversions on Your Product Pages?
Add a freebie that feels tailor-made for your customers.
We tested one simple change:
We created a “Summer BBQ” recipes & tips e-book and added it as a free gift to product bundles.
That’s it.
No price changes. No redesign.
Just extra value, perfectly matched to what our audience loves.
The result?
✔️ $68,000/month
✔️ $816,000/year (forecasted)
✔️ $0.74 more revenue per session
This test proves it:
The right freebie at the right time can transform conversions.
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