Hey optimizer!

Happy New Year, everyone! Welcome to the first ConversionMail of 2026. Hope you had a fantastic celebration and are feeling energized for what's ahead.

Fresh year, fresh opportunities, and I've got some exciting insights to kick things off.

Let's make 2026 your best converting year yet!

Client’s Results

Making data-driven decisions isn't just what we do, it's who we are 📊

High Converting Design Inspiration

The very first Optimization by Oliver of 2026.

And we’re starting with a brand that already has huge personality and cult love: Beauty Bakerie.

Great products. Strong community.

But the UX was leaving money on the table 👇

Here’s how I’d optimize it.

1/ Homepage: less promo noise, more persuasion

Before:

Big sale message. Loud creative. Not much reassurance.

After:

• Sale message still present, but cleaner and calmer

• Clear trust strip: Vegan, Cruelty-Free, Smudge-Proof

• Social proof added early (4.7/5 from 3,000+ customers)

• Benefit-led headline instead of just “30% off”

• CTA shifted from generic Shop Now → Shop Bestsellers

• Category shortcuts to help people browse with intent

Result: less chaos, more confidence.

My team currently runs CRO and A/B testing for 15+ beauty brands. If you want help improving conversion rate, reply to this email

2/ PDP: turn scrolling into conviction

Before:

• Reviews buried

• Benefits implied, not stated

• Shade selection visually heavy

• Subscription value unclear

After:

• Ratings pulled above the fold

• Clear, scannable benefit bullets

• Simplified shade selector with stronger hierarchy

• Subscription framed as a smart choice, not a trick

• Price anchoring makes Subscribe & Save feel obvious

This is where most brands win or lose the sale.

3/ Cart: engineered for AOV

Before:

• Free-shipping message easy to miss

• Cross-sell felt optional

• Savings not emotionally clear

After:

• Progress bar with a clear target

• Cross-sell framed as “Don’t forget these”

• Reviews added to upsells

• Savings surfaced clearly

• One dominant, high-contrast checkout CTA

Small changes. Big behavioural impact.

This isn’t about redesigning for the sake of it.

It’s about removing friction, increasing clarity, and letting the product do the selling.

More Optimization by Oliver coming very soon

Adding Usp Images to the PDP Gallery (vs. Product-only Shots) Increased Revenue by $10k/month

Why? Shoppers scan galleries for quick value cues.

So we made the product’s benefits instantly visual.

No copy rewrite. No layout change.

Just one simple image in the right spot.

Always test what customers see, not just what they read