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Client’s Results

"Biggest day of the year so far!!"

How I'd CRO Charge This Supplement Brand for Higher AOV + Stronger Conversions

Not a redesign. A revenue optimisation.

Here's how I'd optimise Rootine

1️⃣ Homepage: Clarity Over Cleverness

Before:

• Generic wellness headline

• Benefits slightly buried

• CTA competing with surrounding elements

After:

• Outcome led headline: Fix Your Sleep. Calm Your Stress. Boost Your Focus.

• Immediate social proof (4.7★ / 2000+ customers)

• Clean 3 bullet benefit stack

• Single dominant CTA: GET BETTER NOW

CRO principle: Specific outcomes outperform vague positioning.

2️⃣ PDP: Remove Friction At The Money Moment

Before:

• Reviews present but low authority

• Subscription value not clearly framed

• Hierarchy slightly flat

After:

• Stronger social proof anchor

• Bold, scannable benefit stack

• Subscription clearly highlighted as the "smart" option

• Per serving pricing surfaced

• Free shipping + cancel anytime reassurance

CRO principle: Make the value differential obvious.

3️⃣ Cart: Increase Momentum, Not Noise

Before:

• Free shipping progress unclear

• Upsells visually weak

• Checkout CTA blending in

After:

• Clear progress bar to unlock free gift

• Structured upsell block with reviews

• "You Saved" surfaced

• Dominant Checkout Securely button

• Trust badges correctly placed

CRO principle: The cart should accelerate the decision, not slow it down.

This isn't about prettier design.

It's about hierarchy. Value framing. Decision simplification. And increasing AOV without increasing traffic.

That's optimisation.

A/B Test: Put Your Strongest USP Above the Fold

When visitors land, they should instantly see why they should trust you, before they scroll.

It could be 1000+ verified reviews, a money-back guarantee, or your fastest shipping promise.

In this test, adding a clear trust-builder right at the top helped drive +$32,003/month in revenue.

Because when confidence comes first, clicks follow.