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- 🛒 The dropdown that pays five figures
🛒 The dropdown that pays five figures
Plus: For most first time visitors it's the very first look at your catalogue, and most brands make it the worst one. Plus a product page redesign that moved revenue, client results, and this week's roundup
Oliver Kenyon
July 29, 2026
Hey optimizer, lights out and away you go 🏎️
There's a slow pit stop somewhere between your homepage and your checkout, and today you shave seconds off it.
01 / ROUNDUP
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
02 / CLIENT RESULTS
A whopping 17% up on last year's sale
Driven by new landing pages, continuous optimization, and some great work from the team at ConversionWise
Let's go. 🔴
Want this on your store? Get the most out of every dollar invested in ads
03 / TEARDOWN
What I'd test first with zero customer data
No analytics.
No heatmaps.
No customer data.
Just what I'd be testing first from a visual CRO perspective after 13+ years of optimizing ecommerce brands.
1. Cart
The cart should keep building momentum.
I'd test:
→ Visual progress towards free shipping & rewards
→ Cleaner product hierarchy
→ Higher quality cross sells
→ Savings made obvious
→ Stronger checkout trust signals
2. PDP
A product page has one job:
Make buying feel easy.
I'd test:
→ Stronger promotional messaging above the fold
→ Bigger product imagery
→ Trust before features
→ Clearer pricing & savings
→ Benefits users can scan in seconds
→ Faster buying decisions with cleaner swatches
3. Homepage
First impressions matter.
But clarity matters more.
I'd test:
→ Simplify promotional banners
→ Reduce visual noise
→ Lead with lifestyle over discounts
→ Add social proof immediately
→ Sharpen the value proposition
→ Stronger supporting copy
→ One obvious CTA instead of competing actions
The goal isn't to make the site prettier.
It's to make every next click feel easier.
That's where conversion rate usually moves.
04 / A/B TEST OF THE WEEK
Stop ignoring your mega menu
Ecom brands, stop ignoring your mega menu.
It's one of the highest traffic areas on your entire store.
Think about it...
Most first time visitors don't arrive knowing exactly what they want.
They open your menu because they're trying to answer one simple question:
"What do you actually sell?"
If your menu doesn't help them answer that quickly...
You're creating friction before they've even reached a product page.
We optimized one brand's mobile mega menu and generated:
+$42,736/month
No new traffic.
No discounting.
Just a better browsing experience.
Here's what we changed:
1. Added search to the top
Some shoppers browse.
Others know exactly what they want.
A prominent search bar lets high intent visitors skip the navigation entirely and find products in seconds.
Instead of a plain list of text links...
We introduced clearer category blocks with imagery.
People process visuals much faster than text.
Images help customers recognise products instantly and reduce the effort required to browse.
3. Added a "Best Sellers" carousel
One of the biggest questions every new visitor has is:
"Where should I start?"
Instead of making them guess...
We surfaced the products already proven to convert.
This reduced decision paralysis while directing more users towards the brand's highest performing products.
Why this worked
Your mega menu isn't just navigation.
It's a sales page.
For many visitors, it's their very first interaction with your catalogue.
The easier you make it to discover products...
The more likely they are to continue shopping.
The Result
+$42,736
MONTHLY REVENUE
From improving one of the most overlooked parts of the customer journey.
Takeaway
If you're an ecommerce brand, spend 10 minutes looking at your own mega menu.
Ask yourself:
→ Can customers search immediately?
→ Is it obvious what you sell?
→ Are your best sellers impossible to miss?
→ Are you helping people browse... or making them work for it?
Because for stores with large catalogues...
Your mega menu is one of the highest leverage CRO opportunities you have.
05 / PARTNER WITH US
Reach 40,465+ e-commerce store owners
| 🚀 Sponsor slot ConversionMail connects your brand with a highly engaged audience of store owners, marketers, and optimization specialists actively looking for solutions to boost their bottom line. From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.
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