Hey Optimizer,

Your website might be prettier than a sunset, but is it converting better than a Black Friday sale?

Let's bridge that gap with today's conversion cocktail. 🍸

Client’s Result

High Converting Design Inspiration

Proven Conversion-Boosting Optimizations I'd Make to @patagonia's Website

1. Homepage Optimizations:

• Add prominent social proof above the fold

• Split the hero section for clear male vs female targeting

• Use emotive, action-oriented headlines and CTAs

2. Product Page Improvements:

• Enhance image slider UX with thumbnails

• Showcase customer reviews

• Replace color swatches with product images for better visualization

3. Cart Page Changes:

• Prompt free shipping with a free gift offer to increase AOV

• Optimize product display for a clean, informative cart experience

• Test relevant cross-sells and upsells

• Improve call-to-action and add payment seals

CRO Insight

$240K from a simple 'Best Seller' tag?

Yep, you read that right.

We just wrapped up a CRO test that's adding 💲20K+ per month to our client's revenue.

Here's how:

The problem:

New customers were struggling to choose products.

Our solution? Stupidly simple:

1. We added 'Best Seller' tags to top products

2. We bolded product names for clarity

That's it.

No fancy redesign.

No complex algorithms.

The results?

• $20,032 extra revenue per month

• $240,384 forecasted annual increase

• $0.49 boost in revenue per session

Why did it work?

New customers crave guidance.

They want to know what's popular, what others are buying.

These tiny 'Best Seller' tags?

They're like a friend saying, "Hey, this one's good!"

It's social proof in its simplest form.

The lesson?

Sometimes, the biggest wins come from the smallest changes.

What's a small change you've made that had a big impact?

Reply to this email and let me know

The 3 Most Effective Ecom Store Tests

Usually, the responses to the poll are very close.

However, the last winner was a clear favorite, securing 91% of the votes.

Here are the top 3 tests that we've found to effectively boost conversions.

Just a word of caution: I won't delve into each test in detail here. For comprehensive insights, refer to previous ConversionMail editions or visit my Twitter.

This is just an overview to guide your focus.

Here we go:

1. Mega Menu Tests

For some reason, business owners tend to neglect Mega Menus the most.

That’s why Mega Menus frequently suffer from poor UI/UX, making them unintuitive and user-unfriendly.

As a consequence, visitors struggle to reach their desired products.

Improve this by categorizing links under multiple tabs and introducing filtering options.

However, one of the most impactful tests is to enrich your Mega Menu with images, product descriptions, and testimonials.

2. The above-the-fold section of the product page

A common issue with Product Detail Pages (PDPs) is the absence of essential conversion design elements.

Start by adding strong social proof ( how many times do I have to repeat? 5 golden stars followed by the number of satisfied customers) and clear calls to action within the above-the-fold section.

After you’ve done that, you can experiment with image layouts and the usage of text and icons to highlight your product’s benefits.

3. Cart page tests

The cart page is crucial, yet frequently mishandled.

This is the page where visitors part ways with their money. It’s your job to make it as easy as possible for them.

Here are some tests for you to try:

Clearly outline USPs within the cart to reinforce the value proposition.

Implement an intuitive upsell navigator, utilizing arrows for better user interaction.

Display estimated delivery times to manage customer expectations.

Strategically position payment options below the Call To Action (CTA) to affirm transaction security and convenience.