Hey optimizer!

Welcome back to ConversionMail!

Let's skip the formalities and get straight to the good stuff.

Here's what we've got lined up for you this week...

P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.

If your email service provider isn't displaying the images properly (or at all), don't worry, I've got you covered. Just click the link in the top right corner to read the full version online where everything will show up perfectly.

Client’s Results

Every aspect of your customer's journey matters.

We test, improve, and optimize with precision - that's what performance-driven CRO looks like.

Because for 8-figure ecommerce, details make the difference.

High Converting Design Inspiration

Great brand. Strong mission.

But the UX was leaving money on the table.

BLK & Bold already has purpose, product quality, and demand.

The opportunity here was simply removing friction and sharpening intent.

Here's how I'd optimize it 👇

1️⃣ Cart: Turn Momentum Into Motivation

Before:

• Checkout felt transactional

• Upsells were visually heavy

• No clear incentive to add more

After:

• Clear progress bar tied to a reward ("$14 away from a FREE gift")

• Simpler cart layout with stronger hierarchy

• Upsells reframed with reviews + single "ADD" CTA

• Savings surfaced clearly, not buried

This is classic AOV leverage.

2️⃣ PDP: Lead With Trust, Not Description

Before:

• Strong product, long copy

• Key benefits buried

• Subscription felt optional, not compelling

After:

• Review score pulled above the fold

• Benefits converted into scannable bullets

• Roast, size, and grind made instantly clear

• Subscription framed as value (not commitment)

• Delivery cadence simplified

Faster comprehension = faster decisions.

3️⃣ Homepage: Clarify The Value In Seconds

Before:

• Nice visuals

• Message relied too heavily on brand familiarity

After:

• Review score surfaced immediately

• Value proposition clarified ("Bold coffee. Bigger purpose.")

• Benefit bullets added for scan readers

• Retail trust logos used to reinforce credibility

• One dominant CTA per section

Emotion + evidence working together.

More Optimization by Oliver coming very soon.

Video Of The Week

6 Quick Fixes to Increase Your Landing Page Conversions

If You Want to Succeed With Cro in 2026, Do Exactly This

Traditional CRO is broken.

Tiny tests = tiny wins.

What actually scales brands is bold, revenue-moving swings, not marginal tweaks.

One rule before we start:

Your CRO strategy depends on traffic volume.

Under ~200/300k sessions/month?

You don’t need more tests.

You need bigger/better bets.

Here's the 8 best tests to run 👇

1️⃣ Offer Testing

We added bundle options directly on the PDP.

No extra clicks.

No friction.

Result:

+$182k monthly revenue

+$0.85 RPS

Offers beat design every time.

2️⃣ Presell Landing Pages

Editorial > product pages for cold traffic.

Listicle format.

Benefit-led headlines.

Clear outcomes.

Result:

+47% CVR

+$20k/month

Education sells.

3️⃣ UX/UI Redesigns (Above the Fold)

Cleaner layout.

Better hierarchy.

Fewer decisions.

Result:

+25% CVR

+24% RPS

UX isn’t about looking nice.

It’s about removing friction.

4️⃣ Price Testing

We lowered the price and removed a gift.

Why?

Data showed price sensitivity > perceived bonus value.

Result:

+46% CVR

+$43k/month

Pricing is psychology, not math.

5️⃣ AOV Optimization

Tiered rewards beat discounts.

Spend more → unlock more value.

Result:

+$57k/month

+$7.86 RPS

Incentivise behaviour instead of cutting margin.

6️⃣ Customer Feedback & Surveys

We surfaced reviews that directly answered objections.

Right under the CTA.

Especially on mobile.

Result:

+$63k/month

Your customers already told you how to sell better.

7️⃣ Ad Creative Alignment

Ads told the founder story.

The site didn’t.

We fixed the mismatch.

Result:

−15% CPA

+$26k/month

Message match is leverage.

8️⃣ New Angles

Longevity vs pain relief.

Same product.

Different emotion.

Result:

+28% CTR

+$116k/month

Angles outperform features.

The brands that will start 2026 strong and actually win this year are the ones focusing on these 8 things.

Not hacks.

Not micro tests.

Not guesswork.

This is literally what my agency eats, sleeps, lives, breathes and geeks out on every single day.

Could you do this yourself? Sure.

But if you want a senior team that’s done this thousands of times, across thousands of brands, and you want real, measurable results then get in touch or book a call.

Let’s make this your strongest year yet.