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Client’s Results

Not a bad way to start the week guys, long live CRO!

High Converting Design Inspiration

Your Hero Section Shouldn’t Just Look Good, It Should Sell

Your Hero Section Shouldn’t Just Look Good, It Should Sell

Here’s what most brands get wrong on their hero:

They make it pretty but vague.

They hide trust signals.

They don’t make it instantly clear what the product is or why it matters.

Here’s how we optimized Chike’s hero at ConversionWise:

1. Promotional Banner

→ Added a first-order discount with code

→ Creates urgency and drives first-time conversions

2. Clean Header Navigation

→ Simplified and consistent branding

→ Keeps users focused without distraction

3. Reassurance Bar

→ “Fast Nationwide Shipping” and “Secure Checkout” above the fold

→ Builds instant trust and reduces purchase anxiety

4. High-Impact Hero Image

→ Product shot with lifestyle elements

→ Immediately shows what customers are buying

5. Enhanced Social Proof

→ Clear star ratings with 250,000+ customers

→ Adds credibility and authority

6. Benefit-Driven Headline + Copy

→ Reframed messaging to highlight what matters most: coffee + protein

→ Simple, bold, and customer-focused

7. Icon-Based Benefit Bullets

→ Energy boost, protein power, low sugar

→ Makes the value obvious in seconds

8. Stronger CTAs

→ Dual-option buttons (Shop Bestsellers + Subscribe)

→ Matches different buying intents

The Lesson:

Your hero section isn’t just decoration, it’s the single most valuable piece of real estate on your site.

Use it to sell with trust, benefits, and action.

CRO Insight

If your landing page feels messy, you don’t need more design trends, you need structure.

This proven, section-by-section layout turns visitors into buyers 👇

Adding Authentic Scarcity Messaging to Product Detail Pages (PDPs)

The Goal:

To increase add-to-cart rate and conversions by leveraging urgency and FOMO.

The Why:

This brand’s strategy is built on limited stock and supply. However, the PDPs weren’t communicating that effectively. Our hypothesis was that if we highlighted the scarcity of the product, using real constraints that matched the brand’s positioning, customers would be more motivated to act before missing out.

The What:

We added a bold “Sold Out” state with supporting text like “Once sold out, no guarantees it will be produced again.” We reinforced urgency with clear availability messaging and restock notifications.

The language aligned with the brand’s tone, ensuring scarcity felt authentic rather than gimmicky.

The Results:

$46,900 per month

$562,800 per year (forecasted)

Noticeable uplift in both RPU and CR