Hey optimizer!

Hope you're having a decent week so far. We've rounded up some interesting observations that might spark some ideas for your site

P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.

If your email service provider isn't displaying the images properly (or at all), don't worry, I've got you covered. Just click the link in the top right corner to read the full version online where everything will show up perfectly.

Client’s Results

Your brand story deserves a landing page that speaks its language 🎯

High Converting Design Inspiration

White backgrounds, weak social proof, and missing urgency…

Here’s how Oura is leaving conversions on the table 👇

Just analyzed Oura Ring’s store for my OBO series, and here’s what I’d fix:

1/ Homepage Above-The-Fold

→ Added trust policy bar for reassurance

→ Stronger lifestyle image with gradient overlay

→ Highlighted 150,000+ reviews for credibility

→ Benefit-driven copy: Sleep smarter, recover faster, live confidently

→ Clearer CTA hierarchy with primary action (Shop Now)

→ Integrated testimonial for instant social proof

2/ Product Page Enhancements

→ Added secure/guarantee messaging at top

→ Larger product image gallery with directional cues

→ Social proof (150k+ reviews) integrated under product title

→ Clear benefit-driven headline + supporting bullets

→ Simplified selection flow with style guide link

→ Stronger CTA hierarchy & contrast

3/ Cart Page Transformation

→ Introduced trust signals at checkout header

→ Free shipping + free gift progress bar

→ Clear “FREE GIFT UNLOCKED” labeling

→ Membership bundled as value-add (instead of hidden)

→ Simplified subtotal with savings highlighted

→ Full-width, high-contrast checkout CTA with payment badges

Oliver Unplugged

As I look back over the last 12 years of building ConversionWise, one of the craziest things to stop and reflect on is who we’ve actually had the chance to build pages and funnels for.

When you’re deep in the day-to-day of running an agency, it’s easy to forget. You’re moving from one project to the next, always focused on the next problem to solve, the next test to run, the next page to launch.

But every so often, I pause.

And when I do, it still blows my mind.

We built landing pages for Manny Pacquiao.

We built a store for Mike Tyson.

We optimized and ran CRO for Lionel Messi.

We built one of Kim Kardashian’s very first paid media funnels.

We built Rob Lowe’s Profile for Men website when he launched his skincare brand.

And that’s just the celebrity side of things.

We’ve also worked with giant companies like SlimFast, Unilever, Lamborghini, Bodybuilding, names I never imagined we’d be working with when this whole thing started.

The wildest part? Today, we run CRO for one of the three people I’d genuinely have at my dream dinner table (dead or alive): Ricky Gervais.

I still find that surreal.

Over the years, we’ve built and optimized thousands of pages for thousands of businesses, small, medium, and large. But when I take stock, I realise it’s not just the brands and businesses who’ve trusted us. It’s celebrities. Influencers. Cultural icons. People whose names are known worldwide.

And to think they trusted us to launch their projects, their campaigns, their brands… that’s a pretty cool thing to reflect on.

It reminds me of something important: no matter who the client is, whether it’s a celebrity, a household brand, or a small ecom store just starting out - the fundamentals of conversion never change.

Human psychology is human psychology.

Design, messaging, and experience matter everywhere.

12 years on, I’m grateful for all the people and projects we’ve been able to work on.

The celebrities just make for cool dinner stories!

(A/B Test) Stuck AOV? You don’t need new traffic. You need better motivation

Stuck AOV? You don’t need new traffic. You need better motivation.

One of our biggest wins came from optimizing the cart, not the offer, not the PDP.

We introduced tiered spend rewards to nudge higher order values:

→ Free shipping at $75

→ Bonus items unlocked at $95, $115, and $130

No price cuts. No coupons. Just clear value at every tier.

Why it worked:

✅ Shoppers saw exactly what they'd unlock

✅ Incentives felt additive, not forced

✅ Every extra dollar felt like a win

The result?

➕ $57,417/month

➕ $7.86 RPS