Salutations, ROI Rangers!

ConversionMail has arrived, bringing you even more optimization hacks.

We're like steroids for your website, minus the unwanted side effects.

Let’s dive right in.

(Don’t forget to rate this release at the bottom of this email)

Rise, Shine, and Network

I truly believe that sometimes who you know can be just as important as how hard you work.

That's why I'm all about the power of networking and sharing knowledge.

It's the reason I try to create networking events - to bring entrepreneurs together so we can all help each other

That’s why I bring yet another opportunity to connect with best in class professionals,

Join us on July 24th for "Optimize & Thrive".

Here's what you'll get:

• A free, delicious breakfast to kick-start your day

• Expert startegies on User-Generated Content (UGC), Conversion Rate Optimization (CRO), and Email Marketing with presentations from leading experts.

• The chance to meet and chat with 50+ DTC Brand Leaders

• A morning full of "aha!" moments and fresh ideas

We're running this show from 8:30 to 10:30 AM

📍 103 Farringdon Road, London.

It's just two hours, so you still manage to get a lot of work done, but now, with better focus and more insights.

And as always, the entry is completely 🎟️ free!

High Converting Design Inspiration

Our design team was on fire 🔥 and delivered 21 beautifully designed landing

CRO Insight

"But I don't have any reviews yet" 🤦‍♂️

Here’s How to easily get reviews and instantly sell more:

One of the most important elements when it comes to selling online is something called "social proof".

The idea is that people copy the actions of others.

Therefore showcasing reviews and testimonials will increase your sales.

Here's how you easily and quickly get reviews 👇

Define your target demographic

Who is your ideal customer?

Are selling beauty products for women in their 20's?

Have you built a software for email marketers doing over $100k in revenue per month?

Write down your ideal customer demographic.

Make a list of 10-20 people within that demographic.

Let's say you're selling beauty products for women in their 20's, make a list of all the 20 year old women you know.

You don't have to know them directly, they could be friends, family, micro-influencers or people online.

Format your outreach message

"Hey NAME, I hope you don't mind me messaging but I wondered if you'd like a free X. Could you please send me your address and i'll get it shipped out today. All I ask in return is a quick review, it should take you 30 seconds. Would that be ok?"

Follow up message

"Hello again NAME, I'm just checking you received X ok? Would it be ok to ask you what you thought of it? Again, you have no idea how much it would help my businesse if you could send a quick review. A video would be even better! Thanks again"

Do this 20 times and you'll get at least 10 glowing reviews

This can work for every type of business, physical products, courses, software, info products, services and more.

Offer:

- Free product

- Free access

- Free service

Yes, it may cost you money to fulfill this but I can guarantee you will recoup that money x100 in the long run when you can showcase social proof on your websites.

Your reviews should be formatted as follows

PERSON’S IMAGE

REVIEW HIGHLIGHT

STARS

REVIEW

FIRST AND LAST NAME

5 Website Upgrades for Skincare Brands

If I was head of CRO at Drunk Elephant, here's what I would change on their homepage ASAP

#1 Flaunt those 5-star reviews!

Adding a "4.9/5 by Hundreds of Happy Customers" badge near the top builds instant trust.

#2 Tell an interesting brand story

Use a headline like "From Vogue to Your Virtual Closet" and a subheading about the fashion duo behind the products.

#3 Make the page pop with product images

Include vibrant, eye-catching visuals that showcase the products.

#4 Guide users to best-sellers

Add a clear, prominent "Shop Best Sellers Now" CTA button.

#5 Boost credibility with trust badges

Display logos from major media outlets like BuzzFeed, L'Officiel, VMagazine, and Allure.

Agree or disagree? How would you optimize this homepage?

Reply directly to this email and tell me what you think.