- ConversionMail
- Posts
- Revenue leak in your checkout
Revenue leak in your checkout
Plus: Sending traffic to unoptimized PDPs? You're bleeding conversions. Here's the smarter approach.
Oliver Kenyon
September 03, 2025
Hey optimizer!
Just your weekly dose of conversion goodness dropping into your inbox. We've got some interesting bits to share today, so let's get into it
P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.
If your email service provider isn't displaying the images properly (or at all), don't worry, I've got you covered. Just click the link in the top right corner to read the full version online where everything will show up perfectly.
Highlights of Today’s Newsletter
A/B Test: One smart cart update = $324K per year in forecasted annual revenue by testing
The Chosen Topic: Why sending paid traffic to unoptimized PDPs leaks revenue, and how funnel-fit landing pages fix it
CRO Insight: This literally shows you how four trust signals can cut PDP bounce in half and drive scalable growth
Video: What shoppers actually click first (not what you think)
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Design 🎨
A pretty site that doesn’t sell is just an expensive mood board (Link)
High-converting sites aren’t built on trends.
They’re built on strategy, insight, and structure (Link)
Badges don’t build better carts (Link)
On-Going CRO ⚡️
A/B Test: Most mega menus leak revenue without you realizing it.
Here’s the winning move (Link)
CRO Around the Web 🌐
Shopify: Content Gap Analysis: How & Why To Do It (Source)
Baymard: Eyewear: New UX Benchmark with 3,400+ Performance Scores and 2,500+ Best Practice Examples (Source)
Client’s Results
CRO isn’t just about fixing pages, it’s about understanding buyers.
When you know what makes people take action, every page becomes a high-performer.
Want to optimize smarter? Let’s talk. 💎
Video Of The Week
What Shoppers Actually Click First (Not What You Think)
What You’ll Learn:
✅ Why moving high-click categories earlier improves flow
✅ How a “Best Seller” scroll row boosts product discovery
✅ The CRO logic behind mobile menu hierarchy
✅ Why your navigation is part of the funnel, not just UI
✅ How to make this test repeatable across other stores
High Converting Design Inspiration
One of the latest homepage designs from the team, did we cook?
We helped drive $324K per year in forecasted annual revenue by testing one smart cart update:
A redesign focused on flow, motivation, and reducing friction.
No extra traffic. No pricing changes. Just sharper UX choices.
The goal?
- Increase Revenue Per Session - Remove friction at checkout entry - Motivate higher spend with free shipping
By simplifying the path and embedding incentives at the right moment, we kept carts moving and order sizes growing.
It worked.
The results?
✅ +$27,000 per month
✅ +$324,000 per year (forecasted)
✅ +$1.96 revenue per session
No redesign. Just smart, targeted CRO moves.
If your cart adds friction, it’s costing you revenue.
CRO Insight
This literally shows you how four trust signals can cut PDP bounce in half and drive scalable growth: 👇
The Landing Page Blindspot
Why sending paid traffic to unoptimized PDPs leaks revenue, and how funnel-fit landing pages fix it.
🚀 Want to Reach 40,465+ E-commerce Store Owners?
ConversionMail connects your brand with a highly engaged audience of store owners, marketers, and optimization specialists who are actively looking for solutions to boost their bottom line.
From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.
What do you want to learn next Wednesday?Vote below and your wish will come true: |
What did you think of this week's issue?We take your feedback seriously. |