What's up, Conversion Chemists? It's time for ConversionMail, your weekly dose of CRO elements.

Let's mix up a formula for explosive growth! ⚗️ 

Client’s Result

At ConversionWise, every small win translates into significant revenue growth for our clients.

This week has been phenomenal.

Let me explain...

These are Monday’s A/B winning tests that are setting our clients up for massive success in the upcoming Prime Q3 and Q4 sales periods.

Even smaller wins, like the one adding $8,393 per month, are critical as they compound over time, maximizing revenue per session.

These results highlight the importance of continual optimization.

Each successful test, no matter how big or small, contributes to a larger impact, enhancing revenue per session and ultimately making every visitor more valuable.

As we gear up for the busiest sales periods of the year, ensuring your online store is fully optimized is crucial.

BUT BE WARNED!

Our calendar is filling up rapidly as more Ecom brands prepare for Q3 and Q4.

High Converting Design Inspiration

HydroFlask is the cult-favorite drinkware brand with 100+ SKUs and double-digit millions in revenue.

But their website could use a little love to keep that revenue soaring.

1️⃣ Homepage

• Revamped shipping offer at the top.

• Display ratings to provide social proof.

• Add a section to cross-promote seasonal products.

• Made CTA more clear.

• Created a compelling product description and tagline.

2️⃣ Product Pages

• Display an overall rating with the number of reviews.

• Moved the image up for better visibility.

• Added color options for the product.

• Included "Customize Now" and "Engraving" options.

3️⃣ Cart/Checkout

• Highlighted new/limited products with visuals.

• Added visuals under each category.

• Exposed customization, exploration, and rewards sections.

CRO Insight

I've got 8 effective tips to help you create a high-converting advertorial landing page.

Product Page Optimization

Today we're optimizing a brand that's revolutionizing the wellness industry with superfood-infused products designed for modern, health-conscious consumers.

Kroma Wellness offers a range of nutrient-dense, convenient options including broths, lattes, and smoothies, combining ancient wisdom with cutting-edge nutrition science to support a vibrant, balanced lifestyle.

Here’s what I’ve done:

1. I've optimized the notice bar

❌ Before: The bar goes missing on mobile and doesn't offer much value beyond telling what the product is.

✅ After: I've made it more visual with a stand out colour, emoji and added the value prop about free shipping on all orders.

2. I've added our famous trust/value notice

❌ Before: Nothing above the fold reaffirms the amazing value this product offers.

✅ After: Now you can see I've added the 3 main selling points that the product is dairy and gluten free and is non-perishable.

3. I've moved and enhanced the title and social proof

❌ Before: The product title was direct but didn't offer the buyer the benefit/outcome.

✅ After: Now you can see the exact outcome and benefit within 2 seconds of being on the page backed up by the social proof.

4. I've reconfigured the image section

❌ Before: These images are brilliant but data shows that using 1:1 ratio images with chevrons gets more people scrolling.

✅ After: I've slightly resized and positioned the image and added user friendly scrolling.

5. I've reworded the pricing

❌ Before: There's a huge range of pricing being offered and you can't see why within the same fold.

✅ After: Instead I’ve used the word "From" and then the cheapest price therefore getting more buyers excited by the low cost Vs high.

6. BDBPs > boring paragraph of text

❌ Before: The description is 100% needed as it's a high ticket product that needs explanation, however this should be done lower down.

✅ After: Above the fold i've purely focused on benefit driven bullet-points that outline the benefits.

7. I've added product select visuals

❌ Before: The UI/UX of the product selection is unfriendly and doesn't show the difference in price-points.

✅ After: I've reordered the layout to include clear instructions and visual images of what each package includes alongside pricing.

8. I've nudged the call to action above the fold

❌ Before: The CTA has been pushed way below the fold due to the large image and product description.

✅ After: I've reordered things so that the CTA appears above the fold, is direct and has trust and payment seal anchoring it.