Hey there, Data Detectives! 🕵️

Welcome to ConversionMail, where we crack more conversion cases than Sherlock Holmes on a caffeine binge.

In today’s release:

High Converting Design Inspiration

Collection Page Optimization

CRO Insight

After auditing 1000+ websites over a decade, I've identified common pitfalls that significantly impact conversion rates.

Here's a quick checklist to ensure your website is optimized for user engagement and conversions:

1. Social Links/Share Icons Above the Fold

Action: Remove or move social links away from the primary view.

2. More Than 5-6 Navigational Links

Action: Limit navigation to essential links.

3. HUGE Images or Padding on Collection Pages

Action: Optimize image size and padding.

4. Too Many Pop-Ups on Page Load

Action: Limit and time pop-ups appropriately.

5. Important Text Overlaid on Images

Action: Improve text contrast and positioning.

6. Two Different CTAs Next to Each Other

Action: Focus on one primary CTA.

7. Hosting Videos on YouTube

Action: Host videos on your own site or controlled platform.

Sales Page Optimization 101:

Our client has sold over a million heating units online.🔥

They hired us to increase the conversion rate of their sales page.

Here’s how we did it.

Let's break down the before/after now 👇

We:

1.Highlighted the free shipping:

Instantly adding perceived value and removing any friction or questions about delivery costs.

2. Added a satisfaction guarantee seal to the image:

This is a really great piece of real estate to show off your guarantees or policies.

3. Made the LIMITED TIME OFFER more visual:

The client is running a 50% discount so we’ve tried to show the visitor without it seeming too spammy.

4. Used benefit driven bullet-points:

Switching from a boring, hard to read paragraph of text to bullet points that are scannable and focus on the benefits of the heater.

5. Added “Happy Reviews” to the social proof:

Small change but with a big effect. Use words like happy, verified, ecstatic, etc to enhance your reviews.

6. Create a sense of urgency:

Adding a simple inventory counter to be used as a form of scarcity to encourage people to act quickly.

7. Switched up the call to action:

Still managing to get the CTA above the fold. We’ve used a colour that stands out more and used more descriptive text.

8. Anchored the call to action with payment seals:

This just helps add trust and credibility to the call to action by leveraging other companies’ authority.