One link swap made 5 figures a month

Plus: Most stores never touch this element. Plus a teardown with zero data, AOV traps, and where ad spend quietly slips

Author

Oliver Kenyon
August 26, 2026

Hey optimizer,

Somewhere on your site, a shopper with a full cart is drowning. You have about four seconds to reach them. Swim. 🛟

01 / UPCOMING EVENTS
We just secured Fatboy Slim as the headliner for our next DTC event

"Right Here, Right Now!"

On 9th to 10th September, we're taking Ecom Insiders to Brighton for two days of ecommerce, networking, competition, food, drinks... and one hell of a party.

Here's what we've got planned:

→ Ecom Insiders, a morning of actionable ecommerce content plus our very own Dragons' Den

→ Big Beach Volleyball, brands battling it out on Brighton beach

→ Sunset drinks, because it would be rude not to

→ Brands only dinner, networking without the usual conference bullshit

→ Yolk House Fest, with Fatboy Slim closing the whole thing out

No boring conference halls. No recycled panels. No death by PowerPoint.

Just some of the best people and brands in DTC getting together in Brighton for two seriously good days.

And did I mention...

FATBOY SLIM. IN BRIGHTON.

This is going to be special.

9th to 10th September 2026.

Oh, and I'm giving away 25 tickets completely FREE.

Use code YOLKHOUSEFEST at checkout.

First come, first served.

See you on the beach.

02 / ROUNDUP
Weekly Content Roundup

Get the latest and greatest CRO content from around the web.

Spending $100K+ a month on ads, and still treating CRO like a "nice to have"?

That's not strategy. That's slippage. (Link)

 

Badges don't build better carts.

"10% off" might grab attention, but it rarely grows AOV.

If you want customers to buy more, your offer needs to do more than just discount (Link)

03 / CLIENT RESULTS
CRO isn't dying. People just confuse having the tools with knowing where to point them

Want this on your store? Get the most out of every dollar invested in ads

04 / TEARDOWN
What I'd test first with zero customer data

I don't know who actually owns the store, but here's some conversion boosting changes i'd make 👨‍🍳

1. Cart

2. PDP

3. Homepage

05 / A/B TEST OF THE WEEK
One link swap made 5 figures a month

This is going to sound stupidly simple...

But if you're running a sale or offer in your announcement bar, try this:

Don't just hyperlink the whole bar.

Separate out the CTA, make it obvious, underline it, and hyperlink that specifically.

Something like:

“Limited September Supersale — Shop 60% Off Now →”

That's it.

Sounds almost too simple to be CRO.

But we recently tested this on a high-volume store and the increased clicks helped generate an additional $57,000 in monthly revenue.

A lot of CRO really is this simple.

Make the next action obvious. Reduce the thinking required. Push more people further down the funnel.

The Result

+$57,000
MONTHLY REVENUE

06 / PARTNER WITH US
Reach 40,465+ e-commerce store owners
🚀 Sponsor slot

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From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.

GET IN TOUCH WITH US →

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