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⚡ Mega menu redesign = $175k+ arr

⚡ Mega menu redesign = $175k+ arr

Oliver Kenyon
March 06, 2024

Hello Optimizers!

Before we jump into this week’s release, I have HUGE news coming next week.

This is going to be one of my biggest announcements this year, so stay tuned for the next week’s ConversionMail.

In this release:

Highlights of Today’s Newsletter

CRO trends: Showcase EVERYTHING you send to your customers
Your choice: Reformat your collection page to increase conversions
AI: The two main ways ChatGPT can help you increase your conversion rates
Video: 5 strategies to optimize your Shopify product page for maximum conversions

Weekly Content Roundup

Get the latest and greatest CRO content from around the net.

Landing Page Design 🎨

Artificial Intelligence: The two main ways ChatGPT can help you increase your conversion rates (Link)

CRO Tips: "But I don't have any reviews yet"
How to easily get your first reviews (Link)

On-going CRO ⚡️

A/B test ideas: How our mega menu redesign improved UX and generated $175k+ in ARR for our client (Link)

Case Study: 4 changes to the cart page for a 7-figure uplift (Link)

CRO Around the Web 🌐

Statistics: New 2024 order tracking & returns UX benchmark with 950+ performance scores and 850+ best practice examples (Source)

Shopify: Retain more revenue with built-in exchanges on Shopify with this new feature release (Source)

Academy 🏫

Replays: Printing, pain relief, women's health, clothing, hair care, oral care. This week’s academy audits (Link)

CRO Quick Wins: Leverage post purchase surveys for these 2 key reasons (Link)

Video of the Week (3 min)

Check out our conversion rate optimization video of the week.

5 Strategies to Optimize Your Shopify Product Page for Maximum Conversions

CRO Trends

Some quick wins and trends you can test on your brands today.

Replace your checkout logo with a safe checkout image.

Replace your Checkout Logo with a safe checkout image including the logos of the payment types you accept to further showcase trust whilst the buyer checks out.

Admin > Themes > Customize > Theme Settings > Checkout > Logo

🚀

Showcase EVERYTHING you send to your customers.

Perceived value is everything, if you sell products that have accessories then be sure to show what's included.

Visual representation of this goes far further than text.

Put it in people’s faces!

Reformat your collection page to increase conversions

There are a lot of things that you can test on your collection page.

To better understand how you should reformat your collection pages, I will explain based on an example that we did for one of our clients.

Our client sells refillable hair & body care products, designed with high performance & sustainability in mind.

Let's break down the before/after now

We:

1. Added the limited time sale to the toolbar: We used the toolbar to communicate effective messaging through a limited time offer.

2. Added a trust policy notice bar: This allowed us to show consumers the quality of the products and establish credibility to remove any friction on purchase.

3. Added much needed social proof. Great ratings like 4.9/5 from happy customers must be leveraged to its max potential.

4. Added a clear value proposition/headline: One of the first things people want to see is a headline, we’ve made sure it showcases our value propositions.

5. Added clear product filters: This allows customers to easily select and browse for the exact product type they’re looking for.

6. Reordered above the fold: We’ve added proper product cards above the fold and displayed them 2x2 to make sure people can actually clearly shop the products from the collection page.

Optimization by Oliver

I break down how I would optimize some of my favorite brands.

Brand: Mad Rabbit

Mad Rabbit sells natural and organic Tattoo care products. Having been founded in 2019, they sell millions each year. Do they have scope to do better, yes! Here’s what they could do to make more revenue per visit.

Cart Page Optimization
I've:
1. Added a visual shipping prompt to encourage customers to buy more to get free shipping.
2. Added product recommendations in a horizontal slider to free up more space.
3. Used the freed-up space to showcase customer reviews to build trust.

Click here for the full in-depth breakdown.

☎️ If you'd like to speak with our team about our ongoing CRO solution click here to book a free discovery call.