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- Mobile converts in 5 seconds or never 📱
Mobile converts in 5 seconds or never 📱
Plus: Most stores fail this test. The ones that pass? They do these 2 things differently
Oliver Kenyon
December 31, 2025
Hey optimizer!
New Year's Eve!
Can you believe we're already here?
I hope 2025 treated you well - higher conversions, bigger AOVs, and hopefully a lot less head-scratching over why visitors weren't buying.
Whether you crushed your goals or learned some valuable lessons along the way, we made it through another year together.
Now, before we toast to 2026 and all the optimization opportunities it'll bring, let's wrap up this year with one final piece of conversion gold!
Highlights of Today’s Newsletter
Design: One of our newest homepage builds. Cooked?
The Chosen Topic: If your mobile page can’t sell in 5 seconds, you’ve already lost the sale
CRO Insight: Your next $1.4M might be sitting above the fold
Video: CRO Math: your repeat customers are worth more than you think
Client’s Results
"Our pages were fine."
Until a few tweaks turned them into revenue machines.
More money. Same effort. CRO done right. 💸
High Converting Design Inspiration
One of our newest homepage builds. Cooked? 🧑🍳
CRO Insight
Your next $1.4M might be sitting above the fold.
25% of users bounced from collection pages before seeing a product.
So we made two simple changes:
1. Highlight Best Sellers
Added labels to top-performing products to build trust and influence clicks.
2. Optimize the Fold
Streamlined above-the-fold content so products appeared earlier in the scroll.
No new offer. No redesign.
Just two high-impact tweaks.
📈 +$1,416,000 forecasted revenue
📈 +$2.15 revenue per session
📈 +$118,000 per month
And here’s the kicker:
Only desktop saw a big win.
Mobile didn’t move.
Always filter your test results by device.
Want results like this?
If Your Mobile Page Can’t Sell in 5 Seconds, You’ve Already Lost the Sale
This layout fixes that.
Save it. Screenshot it. Steal it. 👇
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