But this success wouldn't have been possible without our exceptional team at ConversionWise.

Their unwavering dedication and hard work has been the driving force behind our growth, and I'm honored to work alongside such talented individuals.

Today marks a truly special day for ConversionWise, as we celebrate our 12th anniversary. 🎉

It's hard to put into words the emotions I'm experiencing today.

When Andy Haskins and I began this journey, we couldn’t have imagined that our modest design agency would evolve into a leading CRO agency, recognized by some of the most iconic brands on the internet.

And I also wanted to take this opportunity to thank you for being part of our CRO community, and constantly engaging with this very newsletter.

As we celebrate this anniversary, our mission to make a high conversion rate achievable for everyone continues.

We are on the brink of hosting the Conversion Rate Conference (CRC), the biggest CRO event of the year, that has only one goal - to increase your conversions.

In just 6 days, we'll be diving deep into CRO strategies with guest speakers like Ezra Firestone, Dylan Ander, Sarah Levinger, and Anya Geimanson, who will come together to provide you with the ultimate CRO blueprint.

We've worked tirelessly to make CRO wisdom more accessible, and this event is the fruit of our labor.

I can't wait to see you there!

(The recordings after the event will be paid)

CRO Trends

Some quick wins and trends you can test on your brands today.

1.Pagespeed matters! ✋

A quick and simple exercise you can do to decrease your load times is:

1. Download all images on your page

2. Run them through https://imagecompressor.com

3. Reupload your images

Check your speeds on https://tools.pingdom.com

2.If you're running a sale...

Dynamically insert the discount percentage onto your call to action buttons text.

Don't just say "Save Now", instead say "Save 35% Now".

Watch your add to carts 🚀

How I would optimize HubSpot's LP

1. I've instantly added trust and removed friction

❌ Before: HubSpot offer a "Satisfaction Guarantee". Not satisfied? Don't pay! But they don't showcase this!

✅ After: By adding a notice bar under the navigation we can visually show this in an instant and remove friction.

2. I've added their G2 reviews (social proof)

❌ Before: Anyone who says a company of HubSpot's size doesn't need to showcase social proof is rubbish! People ALWAYS check reviews no matter the size.

✅ After: I've leveraged their 9000+ reviews from the creditable @G2dotcom

3. I've changed boring copy into scannable gold

❌ Before: Their copy is well written but bullet points above the fold always perform better.

✅ After: I've taken their current copy and changed it into benefit driven bullet-points, bolding the key words and adding visual emoji.

4. I've slightly optimized their call to action

❌ Before: They actually have a really good CTA, resisting the need for two conflicting buttons.

✅ After: However, to take it up one level i've added the word NOW and a directional cue >, this should equal more clicks.

5. I've added further desire and authority

❌ Before: I had to run a google search find HubSpots biggest clients, this shouldn't be so hard!

✅ After: I've added their biggest and most recognised clients in order to leverage authority, making other socially desire the same.

Refer friends, Get Awesome Rewards!