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Client’s Results

Nothing beats opening Slack and seeing:

“Conversion rate doubled in a week.”

High Converting Design Inspiration

Most supplement brands lead with discounts. The smarter ones lead with belief.

Here's how I'd CRO optimise Legion Athletics 👇

1️⃣ Homepage: Shift From Promo → Positioning

Before:

• BOGO 50% dominated the entire above the fold

• The brand felt promotional instead of performance driven

• Product value came after the sale

After:

• Clear, outcome led headline: Build muscle. Burn fat. Feel stronger.

• Immediate social proof (15,000+ 5★ reviews)

• Product imagery that reinforces performance

• Clean benefit icons: naturally flavored, lab tested, money back guarantee

• Single strong CTA: Shop Bestsellers

CRO principle: Sell the outcome first. Offer the discount second.

2️⃣ PDP: Make The Value Instantly Obvious

Before:

• Social proof present but buried

• Product benefits lost in long description

• Subscription value unclear

After:

• Review rating pulled directly under product imagery

• Bold benefit stack highlighting protein quality

• Cleaner product selection hierarchy

• BOGO offer clearly integrated into the variant selector

• Reduced cognitive load for faster decisions

CRO principle: Reduce reading. Increase clarity.

3️⃣ Cart: Turn Intent Into Higher AOV

Before:

• Free shipping progress unclear

• Upsell cluttered into the cart experience

• CTA lacked hierarchy

After:

• Clear progress bar pushing the BOGO incentive

• Structured upsell with reviews and clean "ADD" CTA

• Savings surfaced clearly

• Strong Checkout Securely button with trust badges

• Reinforced 100% money back guarantee

CRO principle: The cart should increase momentum, not introduce friction.

This isn't about prettier design. It's about hierarchy, trust signals, and removing decision friction, the things that actually move CVR and AOV.

A/B Test Of The Week

Anyone who says best practices in CRO don't exist is lying.

Yes, data and research are incredibly important when you're testing at scale.

But for most brands…

A lot of the time it's simply about putting the right conversion elements in the right place at the right time.

Take this test for example.

Just by improving how products were surfaced and navigated on a collection page, we helped generate +$82,542 per month.

No new traffic. No redesign. No complicated experiment.

Just applying a few simple conversion fundamentals.

Here's what we changed:

1️⃣ Helped Visitors Find The Right Products Faster

We introduced simple filter tags like Best Sellers, New Drops, Premium, and Standard so users could immediately navigate the collection based on what they were looking for.

2️⃣ Surfaced The Products Most Likely To Convert

Products were automatically sorted by best sellers, putting the most proven items front and centre.

We also added star ratings directly under product images to give instant social proof.

The result?

👉 +$82,542 per month

Sometimes CRO isn't about complex tests or deep behavioural modelling.

Sometimes it's just about understanding how people shop and making the obvious choices easier to make.