Preparing for Q3 and Q4

Every year I see so many e-commerce brands make the mistake of waiting until Q3 or Q4 to start their CRO efforts.

Here’s why this approach is risky:

Rushed Decisions:

Under time pressure, decisions are often rushed, leading to less effective strategies and missed opportunities.

Inadequate Data:

Starting late means less time to gather and analyze data, resulting in decisions based on incomplete information.

Insufficient Testing Ramp:

Proper testing requires time. With a late start, there’s often not enough time to run comprehensive tests, leading to less reliable results.

Make sense? Ok...

Since you're reading ConversionMail and you are 5 steps ahead, you won’t make this mistake.

Here’s what you should do to prepare:

1.Know Your Audience

Many business owners think they know their audience, but often they need a deeper understanding. Start by asking yourself:

• What level of awareness do visitors have when they visit your website?

• Where are they based?

• How old are they?

• What device are they using?

Use heatmaps and post-purchase surveys to find out:

• Where users encounter friction

• Where they drop off in the funnel

• Which pages and sections get the most attention and which are neglected

2.Start Testing

In an ideal world, your first test would be a winner.

Unfortunately, reality requires more attempts, which is why you should start testing now.

After collecting data, develop hypotheses.

A well-structured hypothesis typically includes the change (what you plan to alter), the expected outcome (the result you anticipate), and the rationale (why you believe this change will lead to the outcome).

When you have a list of hypotheses, prioritize based on the potential impact. Use the ICE or PXL frameworks to determine which tests to run first.

3.Rinse and Repeat

You’ve collected the data, conducted your first test, and the results are in.

Statistically speaking, it's likely that the test wasn’t successful.

And that's okay.

Failed tests are not the opposite of winning ones; they are a prerequisite.

Use the learnings from failed tests to improve your next attempt.

The good news is that you just need one winning test to get a HUGE ROI on your efforts.

This is just a very high-level overview of what you need to do to prepare.

If you want to ensure increased conversions in time for the busiest quarters of the year, you can book a call with us.

During the call, we will:

• Discuss your current conversion rates

• Identify obvious conversion opportunities

• Suggest the best solution for your business

There is no commitment or obligation to use our services.

High Converting Design

3 Psychology-driven tactics for Gymshark to boost revenue per visitor

Homepage CRO

Our client sells self-care and wellness products online.🧴

They hired us to redesign their homepage and increase their conversion rates.

Smart move 👍

Let's break down the before/after now 👇

We:

1. Added a trust policy bar: A great place to instantly establish trust and credibility by showcasing your guarantees and policies.

2. Switched up the layout above the fold: This allowed us to save vital real estate, display the products in a nicer way, and optimize for conversions.

3. Added social proof above the fold: Displaying clear visual stars and including the number of happy customers served.

4. Enhanced the headline: The headline before was hard to read and on a busy background so now it’s much clearer and speaks about the benefits of the products.

5. Used benefit-driven bullet points: One of the best ways to show perceived value is by displaying the benefits of the products in bullet point form.

6. Optimized the call to action button: Did you even notice the CTA in the before? I didn’t. We’ve added a visual, full-width CTA with a directional cue.

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