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- Homepage mistakes killing your sales 💀
Homepage mistakes killing your sales 💀
Plus: Get your free ticket to learn from Nik Sharma, Ezra Firestone, and Drew Marconi
Oliver Kenyon
May 14, 2025
Hey optimizer!
Thanks for dropping by ConversionMail this week.
We've been cooking up some interesting findings that I thought you'd want to know about.
Highlights of Today’s Newsletter
Design: Does changing your CTA button color boost sales?
The Chosen Topic: A form submission isn’t a conversion. It’s a test. And most companies fail it
CRO Insight: Most homepage advice sounds like "just add a hero section" 10 different ways. This one’s clear
Video: The secret homepage formula that increases conversions (Do This Now!)
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
The World's #1 Virtual Conversion Event is BACK! ⚡️
Clears throat 🎙️
I’m beyond excited to announce the return of The Conversion Rate Conference, and yes, it’s still 100% FREE! 🎉
The only virtual event dedicated entirely to Conversion Rate Optimization is back and this year’s edition is shaping up to be our best one yet.
We’ve partnered with CRO powerhouses Dylan Ander and Heatmap, and the speaker lineup is next-level.
🔥 Keynotes from legends like Nik Sharma, Ezra Firestone, and Drew Marconi
🔥 20+ expert speakers sharing actionable insights
🔥 Thousands of attendees expected
🔥 Some BIG industry announcements
And yes, I might even drop a brand new workshop of my own!
After 12 years in this industry, I’m incredibly proud to continue offering free, high-impact content that helps founders, marketers, and brands drive serious growth by mastering CRO.
This is going to be absolutely unmissable.
More surprises and speaker announcements coming soon.
Design 🎨
Stop chasing traffic – make every visitor count on your landing page! (Link)
Does changing your CTA button color boost sales? Here’s the answer! (Link)
Create desirable offers to improve conversion rates (Link)
CRO Around the Web 🌐
Shopify: Ecommerce Content Audit Guide: 6 Steps + Consideration (Source)
Baymard: 10 UX Requirements to Follow for a User-Friendly Homepage Carousel Design (Source)
Academy 🎓️
New Custom Audits For Our Conversion Rate Academy Members: 🥘 Meal Prep, LED Products (Link)
Client’s Results
Happy Wednesday everyone 😆
Video Of The Week
Here’s what you’ll learn:
✅ The simple notice bar tweak that drives more clicks & conversions.
✅ Why a trust policy bar is a must for paid traffic success.
✅ The #1 homepage mistake that kills conversions (and how to fix it!).
✅ How a full-width CTA button removes confusion & increases sales.
✅ The power of social proof to build trust and boost conversions.
High-Converting Design Inspiration
The design team are cooking this week 👨🍳
CRO Insight
Most homepage advice sounds like "just add a hero section" 10 different ways.
This one’s clear.
Save it. Build smarter. 👇
A form submission isn’t a conversion. It’s a test. And most companies fail it.
No structure.
No clarity.
No reason to trust what comes next.
I’ve seen this stall pipelines across $10M–$100M brands.
The drop-off doesn’t happen on the page.
It happens after the click.
These 6 fixes turn that silence into real pipeline: 👇
🚀 Want to Reach 40,465+ E-commerce Store Owners?
ConversionMail connects your brand with a highly engaged audience of store owners, marketers, and optimization specialists who are actively looking for solutions to boost their bottom line.
From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.
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