Hey optimizer,

Pop quiz: What's better than finding money in your old jeans? Finding conversion opportunities in your existing traffic! Let's go treasure hunting in today's edition.

Client’s Result

If you want a BIG profitable start to Q1, the time to hit my inbox is now! Let’s CROGrow together 🔥

High Converting Design Inspiration

How we increased purchases by 8.93% with a simple product page tweak:

The client was sending Meta ad traffic straight to their product page.

But there was a problem.

❌ Benefits were buried

❌ The page was cluttered

❌ New visitors couldn't build trust fast enough

We dug deeper:

→ Conducted user testing

→ Analyzed scroll depth data

→ Ran post-purchase surveys

The data told us something interesting:

Most buyers never reached the sections containing key purchase information.

Our solution was straightforward:

→ Improved gallery navigation

→ Pulled USPs to the top with clear icons

→ Connected features to everyday benefits

→ Added brand context and customer targeting

→ Added total servings count to first gallery image

The results after 14 days:

✅ 7% more checkout starts

✅ 6.6% more add-to-cart events

✅ Purchase conversion rate up 8.93%

✅ 18% more pages viewed after purchase

But here's the real lesson:

Trust isn't built with features alone.

Cold traffic needs context.

They need to see themselves in your story.

Move your best selling points where people can actually see them.

Sometimes the simplest changes make the biggest impact.

What's your experience with cold traffic conversion?

Have you tested similar changes?

P.S.! Here’s The Full case study 

CRO Insight

A layout of a high-converting lead generation page

10 Proven Strategies that Consistently 3X Conversion Rates

Struggling to convert visitors into buyers?

I get it. Crafting copy that persuades is TOUGH.

That's why, after 11 years and helping 3,500+ brands, I've figured out what really boosts conversions.

And today, I'm sharing the 10 proven strategies that consistently 3x conversion rates... so you can start applying them to your site immediately.

Let's get into it:

✅ Tip #1: Use "NOW" in Call to Actions

Add "NOW" to phrases like "ADD TO CART NOW", "DOWNLOAD EBOOK NOW", etc.

✅ Tip #2: Revamp Product Descriptions

Use benefit-driven bullets, emojis, bold keywords, and stick to 3 or 5 bullets.

✅ Tip #3: Focus on the Buyer's Mindset

Highlight the outcome or benefit of the product rather than its features.

✅ Tip #4: Sell the Outcome, Not the Product

Market the life-changing benefits (e.g., a healthier life, confidence) rather than the product itself.

✅ Tip #5: Power of Headlines

Craft headlines that emphasize the number of satisfied customers or specific benefits.

✅ Tip #6: Use Numbers to Enhance Copy

Incorporate specific numbers and statistics to make the copy more compelling.

✅ Tip #7: Assume the Sale

Write copy as if the reader has already decided to purchase (e.g., "When you join today...").

✅ Tip #8: Headline Rules

Ensure headlines are benefit-driven, specific, concise, active, and use strong verbs.

✅ Tip #9: Digits vs. Letters

Use digits for impact and letters to blend the number into the paragraph.

✅ Tip #10: High Converting Headline Rules

Keep headlines to 6-9 words, use odd numbers, include power words, adverbs, and clearly outline the benefit.

Start testing them on your website NOW.