I've got something important to confess: we let some of you down.

We've been in the CRO game for over a decade, helping countless businesses improve their conversions.

But here's the thing: we couldn't reach everyone.

Not everyone could afford our help.

Over time, we felt a growing responsibility for the CRO industry and the need to share our knowledge.

That’s why we made it our mission to make high conversion rates achievable for everyone.

Using our social media channels and this very newsletter, we started giving away nearly everything we know for free.

Every test, every design, every strategy – we shared it all.

But our ambition didn’t stop there.

We aimed for an even greater impact because we saw how transformative CRO can be for businesses.

And the best way to do that?

Not only to share our secrets but also to bring together the absolute best when it comes to CRO.

This is how the Conversion Rate Conference came to life.

I know that recently, free events have gained a bad reputation.

Often, they're more about self-promotion than actual help.

But make no mistake, this is not your average free event.

Even though The Conversion Rate Conference is at a cost to us, we made it free as an investment from our side into the community that we are so passionate about.

If you've found value in what we've shared so far in our journey, joining us at the conference is the best way to support us.

(Your business will thank you as well)

And if you cheer for conversion uplifts like it's your favorite sports team, then share this event with someone who needs a win in their CRO game.

(I promise, your friend will also be grateful that you did. Everybody wins)

Now without further ado, let’s jump into ConversionMail

2. Test your landing pages across different browsers and browser versions.

Tools like Browserstack can help you identify and fix rendering issues.

Check your pages on multiple devices to ensure compatibility.

Very important on mass volume.

The Test That Won on Desktop but Failed on Mobile

The crazy thing with this test is that ONLY the desktop won, and boy did it win big! We still can’t figure out why mobile didn’t win also but this just shows the IMPORTANCE of filtering your tests by device.

The Test:

Adding “best selling” labels and optimizing above the fold on collection pages.

The Goal:

To increase revenue per session on our client's store.

The Why:

Through heatmaps, we could see that 25% of visitors exited the collection pages before viewing any product.

We hypothesized that by minimizing the elements above the fold on these pages, and consequently moving products above the fold, we would facilitate increased purchases.

Additionally, we aimed to evaluate the impact of introducing "Best Seller" labels to the top-selling items on our collections and product listing pages. We believed this would guide users effortlessly towards popular products, thus accelerating their purchasing decisions.

The What:

We optimized the above the fold section by removing a lot of unneeded elements that we theorized wouldn’t hurt conversions. Therefore bringing the first row of products within the fold on mobile and desktop screens.

We added best selling labels to our best sellers to help customers quickly make a buying decision through social proof.

The Results:

+💵118,000 per month

+💵1,416,000 per year (forecasted)

+💵2.15 revenue per session

Refer friends, Get Awesome Rewards!