Hello Optimizers!

I’m excited to announce the return of the Conversion Rate Conference, now in its second edition.  

This is one of the biggest online events in the CRO space, bringing together the brightest minds for a deep dive into all things conversion rate optimization.

From copywriting and design to analytics and AI, you will learn from the best in their field.

After the event, you will know how to develop your own CRO strategy that will:

• Increase Your Conversion Rates

• Increase Your AOV

• Increase Your Recurring Revenue

• Get you more customers for less ad spend

• Grow your business

You will find out about the latest trends in CRO, which you will then be able to apply and scale your business.

And all of this for a very small price.

I’m kidding.

In line with our mission to make high conversion rates achievable for everyone, the Conversion Rate Conference will be absolutely free.

I hope I see you all at the conference, but now, let’s get into ConversionMail:

Optimization by Oliver

I break down how I would optimize some of my favorite brands.

Brand: ASOS

1.Clear item count

❌ Before: There's no overview of how many items are in the cart, this often confuses people on a slider.

✅ After: By clearly showcasing the amount of items in the cart the user is reassured they have selected their desired items and eliminates confusion.

2.Enhanced dynamic shipping prompt

❌ Before: The prompt wasn't bold enough and didn't entice the buyer to spend more

✅ After: By adding a cart emoji and a progress bar ASOS could visually show their buyer exactly how close they were to the next level of free shipping.

3.Showcase social proof

❌ Before: The slider lacks any sort of social proof.

✅ After: We've added the product review stars into the cart slider to further enhance social proof and desire to proceed with the checkout.

4.Add a cross sale or order bump

❌ Before: Asos are missing a HUGE opportunity in cross selling items.

✅ After: Adding a "you may also like" cross sell works hand in hand with the dynamic shipping prompt. A good amount of people will add the cross sell to qualify for free 🚚.

5.Add "Continue" to your buttons

❌ Before: "Checkout" as call to action text is very final and blunt.

✅ After: Using the word "Continue" in front of checkout is a directional cue and help the customer imagine the next step and pre-empt the checkout process.

6.Display Trust and Policy Seals

❌ Before: There's nothing to reafirm trust and credibility in the cart.

✅ After: By adding your trust and policy seals you've ticked another tick in the buyers head that they can happily continue to checkout knowing they can trust you.

☎️ If you'd like to speak with our team about our ongoing CRO solution click here to book a free discovery call. 

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