Greetings, Conversion Crusaders!

You've just opened your treasure chest of CRO gold. Get ready to mine precious strategies and insights that really click. 🗝️

CRO Trends

Some quick wins and trends you can test on your brands today.

1.Include a strong value proposition in your homepage’s hero section!

Improve clarity and increase motivation with a headline that tells your visitors exactly what your product does and how it benefits them.

They should understand the value within 3 seconds!

2.Consider switching to ShopifyPlus

Starting at $2300/mo
If you get 4000 checkout visits/mo
You'd need to increase RPS (Revenue per Session) by $0.5 and it pays for itself

This is very doable as you can add:

- Social proof
- Progress bar
- Trust and value

3.Don't use boring menus in your stores

Be sure to use engaging and interactive mega-menus.

Make sure you include:

- Visual images
- Featured products
- Featured collections
- Social proof

Optimization of One of Our Client's (Bio-hacking With AI) Landing Page

1. We've optimized the above-the-fold section

❌ Before: A number of big no's when it comes to CRO.
1. Never use white text on busy backgrounds.
2. Never use fonts under size 12.

✅ After: Now you can clearly visualize with a really cool image exactly how this benefits you.

2. We've simplified and improved the headers

❌ Before: The copy was fine but it kept people guessing as to exactly what they were signing up for.

✅ After: We've hit them with bigger, bolder, and more simple headlines that explain exactly what they can expect + the outcome.

3. We've added one clear call to action

❌ Before: The above-the-fold looked more like a magazine article with no clear call to action.

✅ After: We added a very clear button that uses urgent enticement for exclusivity and therefor excites people to click and sign up ASAP.

4. We've included much-needed social proof

❌ Before: They show trust logos but lack actual human verification.

✅ After: Something as "niche" and "Taboo" as AI bio-hacking needs to be backed up (anchored) with clear social proof. We added a review + the happy reviews snap.


5. We still showed the “as seen on” above the fold

❌ Before: The client does a great job of including these before so we didn't want to remove them.

✅ After: We were still able to maintain these above the fold on mobile but move them below the much-needed social proof.

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