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- Ecom's best kept secret is your phone 📞
Ecom's best kept secret is your phone 📞
Homepage, PDP and cart judged without a single analytics dashboard. Plus persona funnels, BFCM prep, and theme savings.
Oliver Kenyon
September 09, 2026
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02 / ROUNDUP
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
03 / TEARDOWN
Before → what I’d test 👇
Function of Beauty has a great product.
But I think there’s a LOT more their store could be doing to sell it.
So, for the love of the game, we gave it the ConversionWise treatment.
Homepage. PDP. Cart.
No data. No analytics. Just 13+ years of CRO experience and a bunch of things I’d be testing.
1. Cart
2. PDP
3. Homepage
04 / CRO INSIGHT
A post-click strategy we're seeing work more and more
One product. Multiple personas. Multiple post-click experiences.
Take a skincare product.
Someone buying for adult blemishes should see a completely different ad to someone buying for healthy ageing.
But it shouldn't stop at the ad.
Carry that same persona, problem, messaging, imagery and angle through the entire post-click experience.
PDP → Listicle → Advertorial → Quiz Funnel
Then test which experience works best for each persona.
We're working more closely than ever with brands' creative strategists + media buying teams to make sure the journey from ad → click → landing page feels completely congruent.
Don't just test the ad.
Test the journey.
05 / PARTNER WITH US
Reach 40,465+ e-commerce store owners
| 🚀 Sponsor slot ConversionMail connects your brand with a highly engaged audience of store owners, marketers, and optimization specialists actively looking for solutions to boost their bottom line. From CRO platforms and analytics tools to email solutions and checkout optimizers, if your product helps online stores make more money, our audience wants to know about it.
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