The easiest way to increase AOV

Author

Oliver Kenyon
February 14, 2024

Hello Optimizers!

Welcome to this week's edition of ConversionMail!

In this release:

Highlights of Today’s Newsletter

  • CRO trends: Add an "Estimated Delivery" date below your call to actions

  • Your vote: One below-the-fold section change = $764,820

  • Quick wins: The easiest way to increase your AOV

  • Video: Optimizing conversion rates for a clothing ecommerce brand

Weekly Content Roundup

Get the latest and greatest CRO content from around the net.

CRO Around the Web 🌐

Article: Social Proof in eCommerce: How Does it Work? (Source)

Statistics: The average conversion rate for Shopify stores (Source)

Shopify News A new way to interact with metaobjects in the Content section of admin. (Source)

Landing Page Design 🎨

Design: Here’s how you can make your collection pages 5X more appealing. (Link)

AOV: The easiest (and most profitable) way to increase your AOV right now. (Link)

On-going CRO ⚡️

A/B test ideas: Optimizing the main menu through an ABC test = $1,814,304 in additional revenue. (Link)

Case Study: Optimization for one of the biggest coffee brands online (Link)

Academy 🏫

Audit Clinic: Watch the replay of this week’s audit clinic where we share our brutally honest feedback and CRO tips and tricks to help our Academy members skyrocket their conversion rates. (Link)

CRO Quick Wins: Elevate your sales game with these foolproof tips - Ecom PDP Optimization 101​. (Link)

Video of the Week (7 min)

Check out our conversion rate optimization video of the week.

Optimizing Conversion Rates For A Clothing Ecommerce Brand

Company Updates

Last week I was invited to talk in-front of 100+ 8-9 figure Ecom brands in London.

My topic - Destination, Conversion: How to turn clicks into customers.

In my 30 minute talk I showcased all the important fundamentals of CRO and shared over $2,134,932 in winning tests.

Hosted by Ecommerce Forum, it was a day jam packed with meeting and networking and we’ve already lined up several amazing partnerships to look out for.

CRO Trends

Some quick wins and trends you can test on your brands today.

  1. Use easy filtering on your collection pages.

    If you have several styles of products use text + icons or illustrations to

    visually guide consumers to what they want to find.

    Make your collection pages as easy as possible to navigate.

  1. Add an "Estimated Delivery" date below your call to actions.

    These labels will guide those initial visitors who may not know where to go or those unsure of what to choose.

    Anything you can do to make a visitor make a quicker and more informed purchase, do it!

Below-the-fold Case Study

Adding a prominent review underneath the fold/call to action section.

The Goal:

To increase revenue per session on our client's store.

The Why:

Our analysis identified the reviews section as an area with potential to amplify trust among customers. Given this, we hypothesized that by redesigning and emphasizing this section, we could leverage reviews more effectively to drive conversions.

The What:

To ensure relevance, we strategically positioned high-quality reviews, particularly those addressing common friction points as identified in post-purchase surveys, directly beneath the call to action on mobile's second fold.

Further enhancing the visibility, we encapsulated each review within a colored container for a more pronounced visual impact.

The overarching goal of these changes was to bolster trust and alleviate potential purchasing hesitations by leveraging authentic customer experiences. By doing so, we aimed to see a measurable uptick in sales, quantified by the revenue per session metric.

The Results:

+$63,735 per month
+ $764,820 per year (forecasted)
+ $0.43 revenue per session

Optimization by Oliver

I break down how I would optimize some of my favorite brands.

Brand: CRAFTD - Men’s Jewelry

Product Page Optimization 

1. Added a trust policy bar
2. Optimized the image layout
3. Enhanced the social proof
4. Simplified the product selection process
5. Added the word “now” and a directional cue to the CTA
6. Added an expected delivery widget

Click here for the full in-depth breakdown.

☎️ If you'd like to speak with our team about our ongoing CRO solution click here to book a free discovery call. 

Vote Next Week’s Topic

At ConversionWise, we're always on a mission to optimize everything we do, from our websites to this very newsletter.

And who better to guide us than you ?

In this spirit, I would like to give you the chance to pick a topic for the next edition.

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