Hey optimizer!

It's ConversionMail time! This week's edition is pretty cool if I do say so myself. We've found some simple tweaks that are making a big difference for our clients.

🎟️ The Conversion Rate Conference Is Happening As We Speak!

This is it.

Over the past few months, my team and I have poured everything into building what we truly believe will be the biggest and best virtual conversion-focused event ever created.

🎟️ The Conversion Rate Conference is happening TODAY.

We've locked in 20+ incredible speakers, all experts in their field, bringing never before shared insights on how to drive more conversions at every stage of the funnel.

🔥 Speakers include: Chase Mohseni, Drew Marconi, Olly Hudson, Alex Fedotoff, Bar Bruhis, @JuanGiusto, Nik Sharma, Nate Lagos, Dylan Ander, Jamie Watkins, Ezra Firestone, Sarah Levinger, Chris Orzechowski, Barry Hott, Fraser Cottrell, Brandon Ham and many more.

From ads to landing pages, from analytics to email, from your store experience to advanced CRO testing strategies, we've got every angle covered.

Expect game-changing keynotes, practical breakdowns, and two full days packed with tactical content that will make you rethink how you approach conversion.

And here's the best part: We've made it free.

Because that's always been our mission, high-value, no fluff, and accessible to everyone.

Your free ticket gives you live access to every single session over the next two days.

⚠️ But if you can't make it live, or you just want lifetime access to every replay (plus our entire Conversion Rate Academy course and a few surprise bonuses), there are still a limited number of VIP tickets available for just $47.

That's probably less than what you'll spend on dinner tonight and this could be the knowledge that unlocks thousands in revenue.

This is your last call to grab your ticket.

History gets made TODAY.

You in?

Tickets are almost gone.

🎟️ Grab yours now, check the comments for your link.🔍

Client’s Results

Every great partnership has a first day.

We guide you through the journey at your own pace.

Because real results come from understanding each other first! 🤝

Video Of The Week

High-Converting Design Inspiration

Fresh pdp design by the team 🔥

This cart test added $127K/month in revenue.

And we only changed two things:

1. Made upsells feel part of the journey

We added small arrows to guide the eye, turning add-ons from easy-to-skip extras into natural, “why not” clicks.

No disruption. No hard sell. Just an easy yes.

2. Gave shoppers a clear delivery window

One extra line of text. That’s all. But it answered the biggest unspoken question:

“When will this arrive?”

Now customers felt informed and reassured, which meant fewer abandoned carts and more sales.

📊 The result?

$127,867/month

$1.53M/year (forecasted)

$8.56 revenue per session

You don’t always need a full redesign. Just fix the little things that build (or break) trust.

The cart isn’t a form. It’s a final pitch.

CRO Insight

The Ultimate Landing Page Copywriting Checklist

This is how the best brands write copy that prints revenue.

No guesswork. No bloated paragraphs. No second-guessing.

Cart Checkout Message Optimization A/B Test

What if one message in your cart is costing you six figures a year?

Sounds wild - but here’s the proof.

We ran a test where we removed a single line of copy from the cart page.

That’s it. No redesign. No new funnel. No added friction.

Just a clean, focused experience that did one thing:

→ Let the product value shine.

The result?

📈 +$40,413 per month

📈 +$484,956 per year (forecasted)

📈 +$1.50 revenue per session

By stripping out unnecessary distractions and reinforcing the product’s USPs, we created a smoother, more confident path to purchase.

Because even well-meaning elements can cause hesitation if they show up at the wrong moment.

Sometimes, the most effective CRO move is subtraction.