Hey optimizer!

I hope you're having a wonderful holiday season filled with joy, family time, and hopefully some well-deserved rest.

2024 has been quite the journey for all of us in the e-commerce world, hasn't it? As I sit here, I've been reflecting on all the changes we've seen in online shopping behavior this year.

Speaking of shopping - while most of us are relaxing today, there's a fascinating phenomenon happening right now: thousands of people are browsing online stores, perhaps testing out their Christmas gift cards or hunting for those post-holiday deals.

But before we jump into today's conversion strategies, I wanted to take a moment to thank you for being part of our community this year.

Now, shall we unwrap some conversion-boosting strategies together?

I promise they'll be more exciting than those holiday-themed socks from your aunt (though maybe not as cozy)... 🎄

Client’s Result

A 1% increase for this 8-figure store that added over $300,000 in monthly additional revenue 🫡

High Converting Design Inspiration

3 Simple Changes That Could Transform This Shopify Store's Revenue

Just finished auditing D Louise Jewellery for my OBO series.

After optimizing 80+ Shopify stores doing 7-9 figures, here are the highest-impact changes I'd test:

1/ Homepage Trust Signals

→ Add established date

→ Customer satisfaction numbers

→ Satisfaction guarantee

→ Featured-in logos

→ Review count above fold (they have thousands of reviews)

2/ Smart Cart Optimization

→ Clearer free shipping messaging

→ Gamified cart progression

→ "Often bought with" cross-sells

→ Payment trust signals

3/ Product Page Conversion Boosters

→ Size selection above fold

→ Amazon-style delivery countdown

→ Full-width CTAs with directional cues

→ Reviews near pricing

→ Clear savings labels

Never blindly implement changes.

When it comes to high-volume stores, always A/B test each change individually.

CRO Insight

Your landing page is like a Christmas Tree:

Too many ornaments can distract from what matters.

Here's a festive analogy every ecom founder needs to hear:

The Tree Topper (Hero Section):

→ Just like the star draws attention first

→ Your hero section needs one clear message

→ It sets the tone for everything below

The Main Branches (Key Benefits):

→ Like perfectly spaced branches

→ Each benefit needs room to breathe

→ Overcrowding kills impact

The Ornaments (Design Elements):

→ Less is more

→ Each element should serve a purpose

→ Random decorations distract from beauty

The Lights (Call-to-Actions):

→ Guide the eye through the page

→ Highlight what matters most

→ Create a clear path to conversion

The Tree Skirt (Trust Elements):

→ Wraps everything together

→ Payment badges, guarantees, reviews

→ Provides foundation of trust

Just like a beautiful Christmas tree, the best landing pages balance decoration with purpose.

Add too much, and you lose the magic.

Keep it simple, strategic, and purposeful.

That's how you create a landing page that converts (and looks good doing it).

Year In Review

Alright, conversion crushers! Usually, this is where I'd hit you with some juicy CRO strategies to supercharge your sales. But hey, today's special.

As I sit here reflecting on 2024, I can't help but feel incredibly grateful. This year has been quite the journey for ConversionWise, and since you've been part of our story, I wanted to give you a peek behind the scenes.

See, it's not just about the numbers and wins (though we've had plenty of those!). It's about the journey we've been on together, the lessons we've learned, and the amazing things we've built.

𝐃𝐞𝐬𝐢𝐠𝐧:

→ 1,327 projects completed

→ 611 landing pages

→ 276 product pages

→ 199 home pages

→ 72-hour average turnaround

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:

→ $10M+ monthly revenue increase for clients

→ $120M+ projected annual revenue increase

→ Biggest single win: $182K monthly revenue boost

𝐀𝐜𝐚𝐝𝐞𝐦𝐲:

→ 1,329 new members joined

→ 342 audits delivered

→ 3,021 hours of content consumed

→ 101 professionals certified

𝐀𝐧𝐝 𝐡𝐞𝐫𝐞'𝐬 𝐞𝐯𝐞𝐧 𝐦𝐨𝐫𝐞...

Our team grew to 65+ remote experts across the globe, working together to deliver results that matter.

We now manage 6 of the top 50 biggest Shopify stores' CRO.

We became the top-rated CRO agency on TrustPilot.

We doubled our business year over year.

But most importantly?

We built something special. A team that cares deeply about each other and our clients' success.

A team that shows up every day, pushes boundaries, and delivers excellence - not because they have to, but because they want to.

𝐓𝐨 𝐨𝐮𝐫 𝟕𝟎+ 𝐚𝐜𝐭𝐢𝐯𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬: Thank you for trusting us with your growth journey.

𝐓𝐨 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦: Thank you for making this possible. Your dedication, creativity, and resilience continue to amaze me.

Merry Christmas to our entire CRO family. 🎄

Here's to an even bigger 2025!