Hello, Click Masters!

Before we dive into our latest tips and tricks, we’re excited to announce an event you won't want to miss:

EcomMixer - The Premier Ecom Networking Event of the Summer!

Join us for an evening of networking with stunning views.

• Meet face-to-face with industry leaders and enjoy free drinks on the sun terrace.

• Discover new collaboration opportunities in a relaxed, informal setting.

• Gain insights from the eCommerce community and share experiences that can help your business grow.

As the sun sets, the terrace will come alive with music and celebration.

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⏰ July 2, 2024

📍 The Rocket in Canary Wharf, London

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See you at EcomMixer!

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CRO Trends

Some quick wins and trends you can test on your brands today.

1.Drop-downs below your CTA can boost your sales!

You can add tabs, including sections like:

- Benefits

- Why it's different

- What people say

- How To Use

- FAQs

addressing all the most common customer objections in one accessible section.

BANG!

2.If you have a "FREE SHIPPING" threshold then update your main product image of the products that qualify to include a "FREE SHIPPING" seal

This works particularly well when price anchoring or selling bundles where the higher priced bundle qualifies.

3.If you have any type of form on your pages or you run lead generation, add this simple line of text under your call to actions to increase your conversion rates

🔒 We respect your privacy & information. We are 100% committed to no spam.

9 Most Common Conversion Principles Used by 7-9 Figure Brands

1. Irresistible Offer

An irresistible offer delivers extraordinary value, making your product an irresistible opportunity to your customers.

Examples:

- Including a bonus item or service for first-time purchases

- Offering a free gift with a purchase

- Offering a "buy one get one free" or "buy two get one" deal

2. UX/UI and Usability

Effective UI/UX design enhances user satisfaction, streamlining the path from the visitor to the customer. Focus on user-centric design principles and ease of use.

Examples:

- Simplify the user journey by decluttering the interface.

- Use the correct font sizes and white space.

- Design for mobile experiences first.

3. Value Proposition

A powerful value proposition sets you apart, captivating interest by highlighting your product's unique selling points and benefits.

Examples:

- Highlighting the product’s exclusive benefits

- Use images, infographics, or videos to illustrate the benefits

- Showcase how your product outperforms competitors

4. Social Proof

Social proof leverages human trust instinct, boosting credibility through testimonials, user numbers, and endorsements.

Examples:

- Displaying user reviews/testimonials

- Highlighting number of users or purchases

- Showing customer logos in a "trusted by" section.

5. Trust and Credibility

Trust and credibility are fostered by transparent practices, reliable customer service, and a showcase of your credentials.

Examples:

- Displaying trust seals on payment pages

- Showcasing industry awards and certificates

- Highlighting anything that makes your company trusted

6. Persuasive Copywriting

Persuasive copywriting sparks interest and desire with emotive, compelling language that resonates with your audience.

Examples:

- Using emotive language in your copy

- Use compelling, benefit-focused headlines and bullets

- Address your audience directly, using the word "you"

7. Objection Handling

Objection handling involves proactive clarification of potential concerns, reassurance, and clear communication.

Examples:

- FAQs addressing common customer concerns

- Clearly stated return and refund policies

- Customer testimonials addressing common objections

8. Call to Actions

Your Call to Action should be a guiding beacon that drives the audience towards the desired action efficiently.

Examples:

- Vibrant, noticeable call to action buttons

- Clear CTA copy that stimulates an action

- Directional cues and button anchors of trust and social proof

9. Ongoing Optimization

Ongoing optimization demonstrates commitment to improvement through regular analysis, testing, and refinement.

Examples:

1. Regularly analyzing website analytics and data

2. Collecting and implementing feedback from user surveys

3. Conducting A/B tests based on the above findings

Implement these now.

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