Greetings, Conversion Gladiators!

Arm yourself with ConversionMail's arsenal of tactics to conquer the conversion colosseum. ⚔️ 

Client’s Result

Another Ecom store getting big wins right before the Q3/Q4 rush with our ongoing CRO solution.

⏱️ Reply to this email for a free quote before its waiting list time!

High Converting Design Inspiration

How I’d help this snack company drive higher conversions if I were in charge of their CRO.

My step-by-step website optimization plan:

Homepage:

1️⃣ Display stellar customer ratings for social proof

2️⃣ Add a compelling "Discover Deliciousness" headline

3️⃣ Revamp value proposition

4️⃣ Clear call-to-action "Get Snacking Now!"

5️⃣ Showcase product details

Product Page:

1️⃣ Celebrate free shipping eligibility with contrasting alert

2️⃣ Include lifestyle imagery carousel

3️⃣ Add customer ratings for social proof

4️⃣ Better visual presentation of the pricing information

5️⃣Add a stronger CTA

Cart Drawer:

1️⃣ Progress bar gamifying free shipping threshold

2️⃣ "People Also Buy" section suggesting relevant add-ons

3️⃣ Payment options listed for reassurance

CRO Insight

Forget A/B testing (for now).

DESIRE is the game-changer your landing pages are missing.

While most focus on tweaking buttons and headlines, the real magic happens when you spark genuine desire in your audience.

Implement these 4 proven strategies to boost your landing page results today:

1️⃣ Testimonials

➝ Happy customers are your best salespeople.

Their words carry more weight than any polished pitch.

Example: Feature a short, impactful quote near your call-to-action.

2️⃣ Transparent Reviews

➝ Showcase all your reviews.

Transparency builds trust and demonstrates confidence in your services.

Tip: Add a review summary with a link to read more.

3️⃣ User-Generated Content

➝ Display authentic content from your actual clients.

It's social proof in action.

Strategy: Add a gallery of customer photos using your product.

4️⃣ Case Studies

➝ Show the entire journey from problem to solution.

Help your audience envision their own success.

Key element: Use a simple infographic to highlight key results you've achieved for a client.

📌 Why this matters:

✔️ Social proof resonates more than self-promotion

✔️ Shows real-world results, not just promises

✔️ Allows your audience to see themselves achieving similar success

Remember: A well-designed DESIRE section doesn't just sell services—it invites people to transform their digital presence.

How do you create desire on your landing pages?

Share your most effective techniques below! 👇

Follow me for more weekly high-impact landing page and website optimization insights.

2% ——> 7% Home Page

I've spent the last 12 years building a framework for high-converting landing pages.

Here are the most important principles to implement on your landing pages to boost your conversion rates.

This exact page increased our clients’ CVR by 250% and added 💲63,948 in revenue.

SECTION 1: Above the fold.

This section needs to include 5 key principles:

1. Value proposition and benefits

2. Social proof including reviews, press and images

3. Trust and credibility using icons and merchant logos

4. Product imagery focusing on UGC

5. One clear call to action

SECTION 2: Transformation 

In this section, you need to clearly explain as if you're speaking to a 6-year-old exactly how they buy the product, when it arrives and how it will benefit them.

Quite simply put, you need to annotate the transformation of purchase to benefit.

SECTION 3: Benefits

Here is where we spark the visitors interest.

Notice how the content is short, precise and focuses ONLY on the perceived outcome and benefits.

Using persuasive copy we're able to get the user pre sold that we have the solution for their problem.

SECTION 4: Features

Now that we have them interested, we can focus more on what actually goes into making our product so special.

This is where we visually showcase the product and its features (in this case ingredients) but notice how every statement ends with the benefit.

SECTION 5: Objections

This section is here to do one thing and one thing only.

If they've scrolled this far then we know they are highly interested in the product.

Now, our priority is to handle any objections and build further trust.

SECTION 6: Social Proof

This section is all about desire.

We make them desire our products by showcasing social proof in the form of reviews, before and afters, case studies and more user-generated content.

The more organic the reviews and images the better they convert.

SECTION 7: Action

To increase the customer’s AOV and CVR we added a bundle section compiled of 3 options.

2 merely serves as an anchor to the one on display here.

If you follow our framework and make your middle (most popular) bundle irresistible it will convert like crazy.

SECTION 8: Trust

Anchoring your call to action section with trust seals and credibility will help increase your conversion rate.

Use this section to display that you're a real business who operates on best practices that your customers can benefit from.

Icons + headlines work.

SECTION 9: FAQ

DO NOT give your traffic any sort of excuse to leave your page without buying.

The main objective of an FAQ section is to answer any further questions your potential customers may have before making a purchase.

Handle any objections in short, snappy answers.

SECTION 10: Repeated Action

The biggest mistake you can make is having a page SO GOOD that someone scroll all the way to the bottom and there's nothing!.....

Add another call to action section so they can TAKE DAMN ACTION!

Do not forget this one, it's super important.